Remote Senior Digital Marketing Strategist

Viatris; Oregon; Hybrid; USD 95,000 - 193,000; Full time

Job summary

Mylan Pharmaceuticals Inc. in the United States is seeking a Sr. Manager of Digital Marketing Strategy to lead the development and execution of digital plans for assigned brands.

You will translate brand objectives into integrated channel strategies across paid, owned, CRM, social and web, partner with agencies, measure performance, and optimize campaigns to drive business impact.

This role requires 2–4 years of experience, a Bachelor's degree, and strong communication and analytical skills.

Qualifications

• Bachelor's degree (or equivalent) and 2–4 years of experience.
• Knowledge of integrated digital marketing strategy; paid and owned channels, CRM, social, and web; campaign measurement.
• Experience with regulatory review processes in pharma marketing.
• Ability to translate objectives into actionable plans and manage agencies.
• English proficiency required.

Responsibilities

• Lead digital marketing strategy and execution for assigned brands.
• Translate objectives into integrated channel plans across paid, owned, CRM, social and web.
• Provide strategic direction across paid, owned, CRM, social, web and other digital tactics.
• Collaborate with Brand leads and cross-functional teams across the organization.
• Manage agency/partner relationships and coach team members.

Skills

Digital marketing strategy

Cross-functional collaboration

Analytics & reporting

Communication

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Salesforce Life Sciences Cloud

GA4

Meta Business Manager

Job description

Mylan Pharmaceuticals Inc. in the United States is seeking a Sr. Manager of Digital Marketing Strategy to lead the development and execution of digital plans for assigned brands.

You will translate brand objectives into integrated channel strategies across paid, owned, CRM, social and web, partner with agencies, measure performance, and optimize campaigns to drive business impact.

This role requires 2–4 years of experience, a Bachelor's degree, and strong communication and analytical skills.