Remote Senior Lifecycle Growth Manager

Sequencing.com; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

Sequencing.com is seeking a full-time Senior Lifecycle Marketing Manager responsible for designing and executing impactful marketing programs across multiple channels, including email and SMS. This remote role requires expertise in lifecycle marketing to enhance customer engagement and increase subscription value.

Ideal candidates must have 5+ years of experience in lifecycle or retention marketing, strong writing skills, and proven success with marketing technology platforms. Join us to activate new customers and drive subscription growth.

Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing in a DTC subscription or SaaS environment.
• Expert understanding of marketing platforms and automation.
• Exceptional writing and editing skills with portfolio.

Responsibilities

• Develop and implement lifecycle marketing strategies for activation, engagement, retention, and referral.
• Map customer journeys and utilize data for personalized communication.
• Plan, write, and launch lifecycle campaigns.

Skills

Lifecycle marketing strategies

Customer engagement

Email marketing

CRM platforms

Writing skills

Tools

Blueshift

Braze

Klaviyo

Customer Data Platform (CDP)

Job description

Lifecycle Marketing CRM Retention Marketing Email Platforms +23 more

Job Summary

Owning the end-to-end customer lifecycle, the full-time Senior Lifecycle Marketing Manager will design and execute impactful marketing programs across email, SMS, push, and in-product messaging to activate new customers, enhance engagement, and increase subscription value, all while working remotely.

Key responsibilities

• Develop and implement lifecycle marketing strategies for activation, engagement, retention, and referral of subscription products
• Map customer journeys and utilize real-time data for personalized communication triggers
• Plan, write, and launch lifecycle campaigns, ensuring high-quality messaging and clarity

Required qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing, preferably in a DTC subscription or SaaS environment
• Expert understanding of email and lifecycle platforms such as Blueshift, Braze, or Klaviyo
• Hands-on experience with a Customer Data Platform (CDP) for advanced segmentation and dynamic content
• Proven track record in building and scaling automated lifecycle flows that influence core business metrics
• Exceptional writing and editing skills with a portfolio demonstrating impactful lifecycle or CRM campaigns

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Posted: 24 days ago

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