Remote Senior Lifecycle & CRM Strategy Leader

Sia Partners; San Francisco (CA); Remote; USD 124,000 - 152,000; Full time

Job summary

Sia Partners is seeking a Senior Lifecycle & CRM Strategy Leader for a remote, contract engagement. You will shape a coordinated lifecycle program for a digital‑presence services business, guiding data, journeys, and Martech choices to improve activation, retention, and expansion.

The role requires ~15+ years in lifecycle marketing, CRM, and customer experience, with senior leadership experience advising executives.

Qualifications

• Approximately 15+ years across lifecycle marketing, CRM, retention, customer engagement, marketing automation, customer journey, or growth CRM.
• Senior Director or VP-level experience advising executives and influencing cross‑functional decisions.
• Experience building a lifecycle capability from a low‑maturity starting point, not only optimizing an established program.

Responsibilities

• Assess the end-to-end digital-presence lifecycle. Map the experience from domain search and purchase through account setup, website creation and launch, hosting and professional email activation, security adoption, ongoing management, renewal, cancellation or lapse, win-back, and expansion into relevant adjacent services.
• Build the lifecycle strategy and roadmap. Define lifecycle stages, customer and business outcomes, journey priorities, and a sequenced plan balancing immediate improvements with longer‑term data, technology, content, and operating-model needs.
• Design high‑value customer journeys. Develop coordinated programs for onboarding, service activation, website launch, customer education, renewal preparation, lapse prevention, retention, service recovery, win‑back, and expansion into complementary digital‑presence services.
• Advance segmentation and trigger strategy. Define actionable audiences and triggers using customer profile, domain and service purchases, setup milestones, website launch status, account activity, billing and renewal status, support interactions, engagement, and service‑portfolio signals.
• Connect CRM, service, and channel data. Determine the data, identity, consent, automation, and integration capabilities required to coordinate experiences across email, web, account experiences, service interactions, and other available channels.
• Improve personalization and next‑best‑action decisions. Deliver relevant setup guidance, website‑launch support, education, security and renewal reminders, complementary‑service recommendations, and re‑engagement based on where customers are in building and managing their online presence.

Skills

Lifecycle marketing

CRM

Retention

Customer journey

Marketing automation

Data-driven

Segmentation

Personalization

Experimentation

Measurement

Job description

Sia Partners is seeking a Senior Lifecycle & CRM Strategy Leader for a remote, contract engagement. You will shape a coordinated lifecycle program for a digital‑presence services business, guiding data, journeys, and Martech choices to improve activation, retention, and expansion.

The role requires ~15+ years in lifecycle marketing, CRM, and customer experience, with senior leadership experience advising executives.