Remote Senior Lifecycle & CRM Strategy Leader

Sia; United States; Remote; USD 124,000 - 152,000; Full time

Job summary

Sia is seeking a Senior Lifecycle & CRM Strategy Leader for a fully remote contract engagement in the United States. This role focuses on building a coordinated lifecycle capability for a digital-presence services business, spanning domain registration, hosting, website building, and digital marketing.

You will assess the current state, define high-value journeys, and establish a practical roadmap connecting data, signals, and marketing technology.

Qualifications

• Approximately 15+ years across lifecycle marketing, CRM, retention, customer engagement, marketing automation, customer journey, or growth CRM.

Responsibilities

• Assess the end-to-end digital-presence lifecycle.
• Build the lifecycle strategy and roadmap.
• Design high-value customer journeys.
• Advance segmentation and trigger strategy.
• Connect CRM, service, and channel data.
• Improve personalization and next-best-action decisions.
• Establish experimentation and measurement.
• Create the lifecycle operating model.
• Move the first wave into delivery.
• Build sustainable internal capability.

Skills

Lifecycle marketing

CRM

Retention

Journey orchestration

Marketing automation

Data-driven

Job description

Sia is seeking a Senior Lifecycle & CRM Strategy Leader for a fully remote contract engagement in the United States. This role focuses on building a coordinated lifecycle capability for a digital-presence services business, spanning domain registration, hosting, website building, and digital marketing.

You will assess the current state, define high-value journeys, and establish a practical roadmap connecting data, signals, and marketing technology.