Remote Senior Lifecycle & CRM Strategist

Sia; California; Remote; USD 124.000 - 152.000; Vollzeit

Zusammenfassung

Sia seeks a Senior Lifecycle & CRM Strategy Leader to build a coordinated customer-growth capability for a digital-presence services business serving entrepreneurs and small businesses.

The role spans domain registration, web hosting, website creation, professional email, security, and digital marketing; you will map the end-to-end journeys and establish a practical roadmap connecting data, signals, and technology.

Qualifikationen

• 15+ years across lifecycle marketing, CRM, retention, customer engagement, marketing automation, customer journey, or growth CRM.
• Senior Director or VP-level experience advising executives and influencing cross-functional decisions.
• Experience building a lifecycle capability from a low-maturity starting point, not only optimizing an established program.
• Deep experience with recurring-revenue digital services, especially domain registration, web hosting, website building, professional email, online security, digital marketing, ecommerce enablement, or adjacent small-business services.
• Ability to connect customer strategy with data, identity, consent, marketing technology, service signals, support interactions, content, execution, and measurement.
• Experience designing journeys from purchase through setup, activation, launch, ongoing value realization, renewal, expansion, retention, service recovery, lapse prevention, and win-back.
• Fluency in segmentation, event-based triggers, journey orchestration, personalization, experimentation, and incremental measurement.
• Experience managing lifecycle complexity across customers who may own a single service or a portfolio of interconnected digital-presence services.
• Ability to balance executive counsel with hands-on development of journey maps, briefs, audience definitions, test plans, roadmaps, and operating processes.
• Availability for a fully remote, full-time contract engagement aligned to Pacific Time working hours.

Aufgaben

• Assess the end-to-end digital-presence lifecycle and map experiences across domains, hosting, and related services.
• Build the lifecycle strategy and roadmap with prioritized journeys and outcomes.
• Design high-value customer journeys for onboarding, activation, renewal, retention, and expansion.
• Advance segmentation and trigger strategy using customer profiles, purchases, and activity data.
• Connect CRM, service, and channel data for coordinated experiences across channels.
• Improve personalization and next-best-action decisions with relevant guidance and reminders.
• Establish experimentation and measurement plans for multiple lifecycle milestones.
• Create a lifecycle operating model with governance, ownership, and processes.
• Move the first wave into delivery with journey maps, briefs, and test designs.
• Build sustainable internal capability with reusable frameworks and rhythms.

Jobbeschreibung

Sia seeks a Senior Lifecycle & CRM Strategy Leader to build a coordinated customer-growth capability for a digital-presence services business serving entrepreneurs and small businesses.

The role spans domain registration, web hosting, website creation, professional email, security, and digital marketing; you will map the end-to-end journeys and establish a practical roadmap connecting data, signals, and technology.