Remote Senior Integrated Marketing Lead (B2B & Retail)

Remote; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

StackAdapt, a Remote First company, is seeking a Senior Integrated Marketing Manager to shape how we show up for B2B and Retail/Commerce marketers. Work across Marketing, Sales, Product Marketing, Content, Brand, and Revenue Enablement to drive pipeline impact and market awareness.

Based remotely with Canada-wide eligibility, you’ll own the vertical campaigns, webinars, and cross-functional programs from strategy through execution and measurement, reporting to senior stakeholders and aligning

Qualifications

• 5+ years in integrated marketing, growth marketing, demand generation or vertical marketing.
• Experience running cross-functional, multi-channel campaigns from strategy through measurement.
• Strong business acumen and the ability to translate revenue goals, pipeline insights, and market opportunities into marketing plans.
• Proven ability to manage complex, cross-functional campaigns from strategy through execution and measurement.
• Strong project management and organizational skills, with a track record of managing multiple priorities, stakeholders, and deadlines.
• Experience partnering closely with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams.
• Clear communication and storytelling, including presenting roadmaps and results to senior leaders.
• Strong strategic judgment and storytelling skills, with the ability to shape compelling narratives for different audiences.
• Experience planning or supporting webinars, events, forums, or other virtual and in-person marketing programs.
• Familiarity with marketing automation, campaign management, analytics, and project management tools.
• A collaborative, team-oriented working style and the ability to build alignment across teams.
• Experience in B2B marketing, retail, commerce, advertising technology, or a related industry is an asset.

Responsibilities

• Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals, aligning priorities to business goals, pipeline opportunities, market needs, and campaign calendars.
• Lead the vertical strategy for StackAdapt's marquee brand campaigns, adapting what's already in market before recommending anything new.
• Build dedicated vertical programs when there's a real gap: guides, peak-season moments, webinars, and sponsorships.
• Own the vertical webinar program: goals, speakers, promotion and follow-up, with production run through to design, web and our webinar platform.
• Translate revenue insights, market trends, customer needs, and performance data into campaign strategies, messaging recommendations, and actionable marketing plans.
• Partner closely with vertical Sales directors and team leads, as well as Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams, to align on priorities, ownership, timelines, and expected outcomes.
• Manage campaigns from strategy through execution and measurement, including project plans, stakeholder communication, performance analysis, and post-campaign recommendations.
• Establish a framework for measuring vertical marketing contribution, including pipeline influence, campaign engagement, and other relevant performance indicators.
• Set targets with vertical Sales and Marketing Ops, agree how they'll be measured, and report against them.
• Present roadmaps, recommendations, performance updates, and strategic insights to senior stakeholders.
• Build StackAdapt's reputation with retail and commerce marketers while supporting our B2B business and agency relationships.

Skills

Integrated marketing

Growth marketing

Demand generation

Vertical marketing

Tools

Marketing automation

Campaign management

Analytics

Project management tools

Job description

StackAdapt, a Remote First company, is seeking a Senior Integrated Marketing Manager to shape how we show up for B2B and Retail/Commerce marketers. Work across Marketing, Sales, Product Marketing, Content, Brand, and Revenue Enablement to drive pipeline impact and market awareness.

Based remotely with Canada-wide eligibility, you’ll own the vertical campaigns, webinars, and cross-functional programs from strategy through execution and measurement, reporting to senior stakeholders and aligning