Remote Senior Growth Marketing Manager (B2C)

Sketchy Group; Northern (KY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Remote work

Equity

401(k) matching

Team events

Annual work anniversary stipend

Wifi & Phone reimbursement

Disability insurance

Job summary

Sketchy Group LLC is seeking a versatile Senior Growth Marketing Manager (B2C) to own growth initiatives across paid, lifecycle marketing, ambassador programs, organic channels, and events. From paid media to campus activations to referral loops, you'll operate across multiple channels—focusing on what matters most at each stage of growth.

This role requires both strategy and execution. You'll develop differentiated messaging for distinct learner segments (medical students, nurse practitioner

Qualifications

• 5-8 years of marketing experience with a heavy focus on growth marketing, demand generation or performance marketing.
• Proven track record managing paid media budgets ($50K-300K annually) with measurable ROI.
• Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
• Experience with lifecycle/email marketing and marketing automation.

Responsibilities

• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Develop differentiated positioning for med, NP, and PA students and translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts; identify and address drop-off points across the acquisition funnel.
• Execute student-facing events and conference activations; build and test scalable programs including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.

Skills

Growth marketing

Paid media

Lifecycle marketing

Analytics

Copywriting

Cross-functional collaboration

Tools

Marketing automation tools

Job description

Sketchy Group LLC is seeking a versatile Senior Growth Marketing Manager (B2C) to own growth initiatives across paid, lifecycle marketing, ambassador programs, organic channels, and events. From paid media to campus activations to referral loops, you'll operate across multiple channels—focusing on what matters most at each stage of growth.

This role requires both strategy and execution. You'll develop differentiated messaging for distinct learner segments (medical students, nurse practitioner