Remote Growth Marketing Leader (B2B/B2C)

Advocate Health; United States; Remote; USD 146,279,000 - 219,490,000; Full time

Job summary

Advocate Health is seeking a Growth Marketing Manager to lead integrated growth initiatives for the Academics portfolio and the National Center for Clinical Trials. The role requires strategic thinking, data-driven decision making, and strong collaboration across marketing, research, and clinical stakeholders.

Ideal candidates will have 7+ years in marketing, experience with both B2C and B2B audiences, and a deep understanding of digital channels, CRM, and performance measurement.

Qualifications

• 7+ years of marketing experience or related field and management
• Experience developing marketing strategies for both B2C and B2B audiences
• Strong analytical skills and ability to turn insights into action
• Knowledge of digital marketing and emerging media channels

Responsibilities

• Develop and execute integrated growth marketing strategies informed by consumer insights, data, and priorities
• Translate analytics and market signals into actionable marketing plans across the full consumer journey
• Define audience strategies using segmentation and journey insights for relevant campaigns
• Lead cross-functional teams and agency partners, aligning stakeholders around goals and driving results
• Establish goals, KPIs, and ROI targets; continuously optimize campaigns and performance

Skills

Growth marketing strategy

B2C and B2B marketing

Data-driven marketing

Cross-functional leadership

Analytical mindset

CRM & full-funnel

Emerging channels

Education

Bachelor’s Degree in Marketing or related field

Job description

Advocate Health is seeking a Growth Marketing Manager to lead integrated growth initiatives for the Academics portfolio and the National Center for Clinical Trials. The role requires strategic thinking, data-driven decision making, and strong collaboration across marketing, research, and clinical stakeholders.

Ideal candidates will have 7+ years in marketing, experience with both B2C and B2B audiences, and a deep understanding of digital channels, CRM, and performance measurement.