Remote Senior Google Ads Growth Lead – B2C Subscriptions

OnHires

United States

Remote

USD 70,000 - 110,000

Full time

14 days+

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Job summary

Our client is a remote-first product company building a portfolio of profitable B2C subscription products for the US market across SaaS, AI-powered solutions, and consumer web and mobile apps. The PPC Specialist will manage Google Ads campaigns, optimize CAC, CPL, CPA, ROAS, ROMI, and collaborate with data engineers on tracking and reporting.

You'll own campaigns across multiple products, monitor metrics like CAC, CPL, CPA, ROAS, ROMI, and ensure compliance with Google Ads policies.

Qualifications

Hands-on experience running and optimizing Google Ads for B2C digital products.
Experience in B2C SaaS, AI-powered, or consumer subscription businesses.
Deep understanding of Google Ads account management, policies and platform rules.
Comfort with data tools (Excel/Sheets/SQL) and data-driven decisions.
Experience with subscription-based products, US market preferred.
Detail-oriented, execution-focused at campaign level.

Responsibilities

Build, launch, and manage Google Ads campaigns across multiple B2C subscription products.
Continuously optimize campaigns for CAC, CPL, CPA, ROAS, ROMI, and LTV.
Run structured A/B tests on keywords, ad copy, bidding strategies, and landing pages.
Monitor account health, budget pacing, and daily campaign performance.
Collaborate with Data Engineer on tracking, attribution, and reporting accuracy.
Stay updated on Google Ads policy changes and best practices.
Collaborate with the founder on strategy and campaign direction.