Senior PPC Specialist (Google Ads)

OnHires; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Our client is a remote-first product company building a portfolio of profitable B2C subscription products for the US market across SaaS, AI-powered solutions, and consumer web and mobile apps. The PPC Specialist will manage Google Ads campaigns, optimize CAC, CPL, CPA, ROAS, ROMI, and collaborate with data engineers on tracking and reporting.

You'll own campaigns across multiple products, monitor metrics like CAC, CPL, CPA, ROAS, ROMI, and ensure compliance with Google Ads policies.

Qualifications

• Hands-on experience running and optimizing Google Ads for B2C digital products.
• Experience in B2C SaaS, AI-powered, or consumer subscription businesses.
• Deep understanding of Google Ads account management, policies and platform rules.
• Comfort with data tools (Excel/Sheets/SQL) and data-driven decisions.
• Experience with subscription-based products, US market preferred.
• Detail-oriented, execution-focused at campaign level.

Responsibilities

• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products.
• Continuously optimize campaigns for CAC, CPL, CPA, ROAS, ROMI, and LTV.
• Run structured A/B tests on keywords, ad copy, bidding strategies, and landing pages.
• Monitor account health, budget pacing, and daily campaign performance.
• Collaborate with Data Engineer on tracking, attribution, and reporting accuracy.
• Stay updated on Google Ads policy changes and best practices.
• Collaborate with the founder on strategy and campaign direction.

Skills

Google Ads

B2C digital ads

Data analysis

Tools

Excel

Google Sheets

SQL

Job description

Location: Remote (Europe) · B2B contract

We're hiring on behalf of our client — a remote-first product company building and scaling a portfolio of profitable B2C subscription products for the US market across SaaS, AI-powered solutions, and consumer web and mobile applications.

Each product operates as an independent business with its own product, engineering, and growth teams. The company moves fast, relies on data, and focuses on building sustainable growth engines rather than chasing short-term wins.

The role

Our client is looking for a hands-on PPC Specialist with deep expertise in Google Ads to manage and scale paid acquisition campaigns across their portfolio of subscription products.

This is a highly hands-on, execution-focused role for someone who lives inside Google Ads day to day — building, testing, and optimizing campaigns at a granular level. You'll work closely with the founder, who is deeply experienced in performance marketing, as well as with the team's Data Engineer on tracking, reporting, and optimization.

What you'll own

• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products

• Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV

• Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages

• Monitor account health, budget pacing, and campaign performance daily

• Work closely with the Data Engineer on tracking, attribution, and reporting accuracy

• Stay on top of Google Ads policy changes, platform updates, and best practices

• Collaborate with the founder on strategy and campaign direction

We're looking for someone who

• Has hands-on experience running and optimizing Google Ads campaigns for B2C digital products

• Has experience in B2C SaaS, AI-powered, or consumer subscription businesses

• Deeply understands Google Ads account management, compliance, policies, and the platform's unwritten rules

• Is comfortable working with data — Excel / Google Sheets / SQL — and making decisions based on performance metrics

• Has experience with subscription-based or recurring revenue products, ideally for the US market

• Is detail-oriented and enjoys being deep in campaign-level execution

• Communicates fluently in English

Nice to have

• Experience with Bing Ads

• Background in performance-driven companies in the subscription / mobile app space

• Experience working closely with data/analytics teams on tracking and attribution

If you're excited by deep, hands-on Google Ads work and want to drive real growth for profitable subscription products, we'd love to hear from you.