Enterprise Product Marketing Leader (EdTech) - Remote

Mheducation; United States; Remote; USD 95,000 - 105,000; Full time

Job summary

McGraw Hill is seeking a Senior Product Marketing Manager, Enterprise, to lead go-to-market strategy, positioning, and messaging for Enterprise solutions. You will drive demand, adoption, and growth and build relationships with educators, administrators, and stakeholders across the organization.

Reporting to the Director of Enterprise Marketing, you will shape product messaging, enable sales, and ensure customer expansion while collaborating with cross-functional teams in Product, Technology,

Qualifications

• A Bachelor’s degree.
• A minimum of 4 years of client-facing marketing and/or sales experience, preferably in education and/or technology.
• Product and enterprise marketing experience in EdTech SaaS is a plus.
• Strong understanding of emerging marketing trends and technology, including Salesforce.
• Ability to identify, prioritize, and execute product marketing objectives to grow market share and revenue.
• Experience delivering virtual or live events and compelling presentations.
• Ability to make data-informed decisions and track ROI.
• Excellent communication skills (verbal and written).
• Proactive, self-directed approach with ownership mindset.
• Proficiency in Microsoft Office suite.

Responsibilities

• Provide strategic product marketing direction across the Enterprise business with cross-functional partners.
• Lead go-to-market strategy and launches for new Enterprise solutions with cross-functional alignment.
• Write and develop brand-consistent positioning and messaging aligned with the sales journey.
• Gather market and customer insights and translate them into actionable recommendations.
• Develop strategies to strengthen customer adoption, retention, and expansion.
• Create content to support campaigns, including sales tools and training materials.
• Deliver executive presentations and lead strategic workshops for stakeholders.
• Partner on event and conference strategy to showcase Enterprise positioning.
• Develop competitive intelligence and battlecards to strengthen sales.
• Analyze product and market trends to guide research and planning.
• Understand target audiences and use cases to inform positioning.

Skills

Client-facing marketing

Sales experience

EdTech SaaS

Salesforce

Asana

Qualtrics

Teams

Data-driven decisions

Event management

Communication

Education

Bachelor's degree

Tools

Salesforce

Asana

Qualtrics

Teams

Job description

McGraw Hill is seeking a Senior Product Marketing Manager, Enterprise, to lead go-to-market strategy, positioning, and messaging for Enterprise solutions. You will drive demand, adoption, and growth and build relationships with educators, administrators, and stakeholders across the organization.

Reporting to the Director of Enterprise Marketing, you will shape product messaging, enable sales, and ensure customer expansion while collaborating with cross-functional teams in Product, Technology,