Sr. Product Marketing Manager, Enterprise

Mheducation; United States; Remote; USD 95,000 - 105,000; Full time

Job summary

McGraw Hill is seeking a Senior Product Marketing Manager, Enterprise, to lead go-to-market strategy, positioning, and messaging for Enterprise solutions. You will drive demand, adoption, and growth and build relationships with educators, administrators, and stakeholders across the organization.

Reporting to the Director of Enterprise Marketing, you will shape product messaging, enable sales, and ensure customer expansion while collaborating with cross-functional teams in Product, Technology,

Qualifications

• A Bachelor’s degree.
• A minimum of 4 years of client-facing marketing and/or sales experience, preferably in education and/or technology.
• Product and enterprise marketing experience in EdTech SaaS is a plus.
• Strong understanding of emerging marketing trends and technology, including Salesforce.
• Ability to identify, prioritize, and execute product marketing objectives to grow market share and revenue.
• Experience delivering virtual or live events and compelling presentations.
• Ability to make data-informed decisions and track ROI.
• Excellent communication skills (verbal and written).
• Proactive, self-directed approach with ownership mindset.
• Proficiency in Microsoft Office suite.

Responsibilities

• Provide strategic product marketing direction across the Enterprise business with cross-functional partners.
• Lead go-to-market strategy and launches for new Enterprise solutions with cross-functional alignment.
• Write and develop brand-consistent positioning and messaging aligned with the sales journey.
• Gather market and customer insights and translate them into actionable recommendations.
• Develop strategies to strengthen customer adoption, retention, and expansion.
• Create content to support campaigns, including sales tools and training materials.
• Deliver executive presentations and lead strategic workshops for stakeholders.
• Partner on event and conference strategy to showcase Enterprise positioning.
• Develop competitive intelligence and battlecards to strengthen sales.
• Analyze product and market trends to guide research and planning.
• Understand target audiences and use cases to inform positioning.

Skills

Client-facing marketing

Sales experience

EdTech SaaS

Salesforce

Asana

Qualtrics

Teams

Data-driven decisions

Event management

Communication

Education

Bachelor's degree

Tools

Salesforce

Asana

Qualtrics

Teams

Job description

Build the Future

At McGraw Hill, we create best-in-class, next-generation solutions and services used by millions of students and educators worldwide every day. We design intuitive, effective tools and experiences that help institutions achieve their strategic goals, maximize educators’ time, and propel student success. We do it all in a supportive, collaborative environment, working alongside brilliant colleagues, making a difference in lives around the world, and continuing our own paths of lifelong learning.

Make an Impact

Looking for a marketing role where you can truly experience the impact of your work and flex your strategic, analytic, and creative skill set?

We’re looking for a Senior Product Marketing Manager, Enterprise to lead go-to-market strategy, positioning, and messaging for our Enterprise solutions and services and help drive demand, adoption, and growth. As part of McGraw Hill’s Enterprise team, you’ll build meaningful relationships with educators, administrators, learners, and colleagues throughout the organization. With that comes the unique opportunity to touch lives across the world and to experience firsthand the difference your time and effort make.

How can you make an Impact?

Reporting to the Director of Enterprise Marketing, this Senior Product Marketing Manager, Enterprise will be responsible for go-to-market strategy and execution for McGraw Hill’s Higher Education Enterprise business to drive growth, retain customers, and exceed revenue goals. This position will require you to leverage a combination of your product and customer marketing experience and skills. You’ll play a critical role in shaping product positioning and messaging, delivering competitive insights, supporting and enabling our sales team, building relationships with customers and advocates, supporting high-impact events, and ensuring existing customers are satisfied and positioned to expand their use of our Enterprise solutions and services.

This is a remote position open to applicants authorized to work for any employer within the United States and requires up to 25% travel for the year.

What can you expect from the position?

• Provide strategic product marketing direction across the Enterprise business while partnering with cross-functional teams in Product, Technology, Sales, Customer Success, and Marketing.
• Lead go-to-market strategy and launches for new Enterprise solutions, services, and capabilities, ensuring cross-functional alignment, sales readiness, and successful market adoption.
• Work with stakeholders to write and develop brand-consistent positioning and messaging in alignment with the sales and customer journey and ensure these are effectively communicated to target audiences via the Demand Generation team.
• Serve as the voice of the market by gathering customer, prospect, and sales insights and translating them into actionable recommendations for product strategy, positioning, and go-to-market priorities.
• Partner with Sales and Customer Success to develop strategies that strengthen customer adoption and satisfaction, support retention, and identify opportunities to expand the use of Enterprise solutions and services.
• Create content to support campaigns, including sales tools, training materials, campaign playbooks, and lead follow-up resources that prepare Sales to effectively engage prospects.
• Deliver executive-level presentations, lead strategic workshops, and facilitate informational sessions for internal and external stakeholders to effectively position and promote Enterprise solutions.
• Partner on event and conference strategy and attend key events to effectively showcase Enterprise positioning, messaging, competitive differentiation, and solution value to generate interest and drive leads.
• Develop and maintain competitive intelligence, including battlecards, positioning, key differentiators, and competitive talk tracks that strengthen sales effectiveness.
• Analyze product and market trends and potential opportunities, providing insights and recommendations to guide research, planning, and development.
• Develop a deep understanding of target audiences, buyer personas, institutional needs, and use cases to inform positioning, messaging, content, and go-to-market strategies.
• Monitor the effectiveness of go-to-market efforts, messaging, sales enablement, and adoption initiatives to continuously optimize product marketing messaging and sales strategies.

We’re looking for someone with:

• A Bachelor’s degree.
• A minimum of 4 years of client-facing marketing and/or sales experience, preferably in the fields of education and/or technology. Product and enterprise marketing experience in EdTech SaaS is a plus.
• Strong understanding of emerging marketing trends, technologies (especially Salesforce), and integration strategies.
• Strong ability to identify, prioritize, and execute product marketing objectives to grow market share, strengthen customer retention and expansion, and drive revenue.
• Ability to consistently meet deadlines and, on occasion, turn projects around in a short timeframe.
• Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
• Ability to make data-informed decisions and track ROI.
• Strong analytical and critical-thinking skills.
• Excellent communication skills (verbal and written).
• A resourceful, proactive, and self-directed approach, with the ability to take ownership and move work forward.
• Proficiency in the Microsoft Office suite.
• Experience using Salesforce, Asana, Qualtrics or survey builders, and Teams.

Why Work with McGraw Hill?

The work you do at McGraw Hill will be work that matters. We are collectively designing solutions and services that will build the future of education. Play your part and experience a sense of fulfillment that will inspire you to even greater heights.

The pay range for this position is between $95,000 - $105,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location.An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.