Remote Senior Lifecycle Marketer - Growth & Email Campaigns

US Oncology Inc.; New Providence (NJ); Hybrid; USD 90,000 - 120,000; Full time

Job summary

US Oncology Inc. is seeking a Senior Lifecycle Marketer to lead growth-focused lifecycle campaigns across Prism Vision Group practices.

This hands-on role owns email marketing programs, segmentation, and cross-service growth initiatives to drive patient acquisition, retention, and provider expansion. The position emphasizes operational execution, collaboration with practice leaders, and data-driven optimization to improve appointment volume and access across multiple sites.

Qualifications

• 5–8+ years in lifecycle marketing, email marketing, CRM marketing, growth marketing, or marketing automation, preferably within healthcare, multi-site provider groups, MSOs, or other distributed service organizations
• Proven experience in: email campaign strategy, execution, segmentation, and optimization
• Lifecycle programs tied to acquisition, retention, recall, reactivation, or conversion
• Cross-functional campaign management across marketing, operations, analytics, and vendor partners
• Strong writing and design ability for patient-facing communications, campaign messaging, and stakeholder updates
• Comfort using data to identify opportunities, evaluate performance, and recommend next steps
• Experience with marketing automation, CRM, email service provider, or patient communication platforms; healthcare compliance experience preferred
• Highly organized, detail-oriented, and comfortable managing multiple campaigns across practices, providers, and priorities

Responsibilities

• Own annual planning, weekly execution, and optimization of email marketing programs across PVG practices
• Develop segmented lifecycle campaigns for acquisition, retention, recall, reactivation, and cross-service growth
• Create and manage campaign calendars aligned to practice priorities, provider ramp-up plans, seasonal needs, and growth opportunities
• Partner with practice leaders, operations, provider relations, and marketing team members to identify campaign opportunities and ensure operational readiness
• Write, QA, deploy, and monitor patient-facing email communications in partnership with internal stakeholders and external vendors as needed
• Identify and execute growth opportunities across PVG practices, including new provider ramp-up, underutilized services, location-specific campaigns, and patient access initiatives
• Translate practice and provider growth needs into targeted marketing campaigns with clear objectives, audiences, timelines, and success measures
• Partner with operations and provider relations to support campaigns tied to appointment availability, referral growth, recall opportunities, and patient conversion
• Support development of reusable campaign playbooks, templates, and workflows that can scale across practices
• Ensure campaigns are aligned with PVG brand standards, compliance requirements, and practice-specific messaging needs
• Monitor campaign performance, including open rates, click-through rates, appointment-related outcomes, list growth, engagement trends, and conversion signals where available
• Use data to recommend campaign improvements, audience refinements, content updates, testing opportunities, and future growth strategies
• Develop recurring performance summaries for marketing leadership, practice stakeholders, and cross-functional partners
• Maintain reporting cadence for stakeholders, covering campaign performance, engagement trends, segmentation effectiveness, and optimization opportunities

Skills

Lifecycle marketing

Email marketing

CRM marketing

Growth marketing

Data-driven

Written communication

Tools

Marketing automation

CRM systems

Email Service Providers

Job description

US Oncology Inc. is seeking a Senior Lifecycle Marketer to lead growth-focused lifecycle campaigns across Prism Vision Group practices.

This hands-on role owns email marketing programs, segmentation, and cross-service growth initiatives to drive patient acquisition, retention, and provider expansion. The position emphasizes operational execution, collaboration with practice leaders, and data-driven optimization to improve appointment volume and access across multiple sites.