Senior Email Marketing Analyst

Opensity Solutions; Atlanta (GA); Hybrid; USD 37,000 - 41,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Paid Time Off (PTO)

Job summary

Opensity Solutions is seeking a Senior Email Marketing Analyst to lead end-to-end email campaigns, optimize segmentation, and maintain CRM data integrity. You will manage content creation, landing pages, and performance analysis while ensuring governance and data accuracy across platforms.

The role emphasizes collaboration with marketing and business development, leveraging platforms like Sitecore, Vuture, Marketo, and Salesforce to drive engagement and measurable results.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience.
• Experience managing email marketing campaigns using marketing automation or email service platforms.
• Experience working within a CRM system, with demonstrated responsibility for data quality or stewardship.
• Strong understanding of email marketing best practices, segmentation strategies, and performance metrics.
• Strong project management skills with the ability to manage multiple priorities under tight deadlines.
• Exceptional attention to detail and commitment to data accuracy and quality.
• Strong written and verbal communication skills.

Responsibilities

• Plan, execute, and measure end-to-end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment.
• Build and manage email campaigns using marketing automation and email service platforms (e.g., Vuture or similar tools).
• Develop and implement audience segmentation and targeting strategies to maximize relevance and engagement.
• Create, edit, and post content and landing pages within a content management system (Sitecore preferred).
• Conduct A/B testing to optimize open rates, click-through rates, bounce rates, and unsubscribe rates.
• Monitor campaign performance and provide insights and recommendations to improve KPIs and campaign effectiveness.
• Collaborate with internal stakeholders to ensure email and landing page content aligns with brand standards and business objectives.
• Maintain data standards, naming conventions, and governance processes within the CRM system (e.g., InterAction, Salesforce, or similar).
• Perform regular data audits, cleansing, and validation to support segmentation, reporting, and campaign execution.
• Partner with marketing, business development, and operations teams to resolve data issues and improve data usability.
• Document data processes, standards, and best practices to support ongoing compliance and consistency.
• Create and maintain reports and dashboards to track email campaign performance, audience engagement, and CRM data health.

Skills

Email marketing

Marketing automation

CRM data stewardship

Project management

Data analysis

Communication

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Sitecore CMS

Vuture

Marketo

Pardot

Salesforce

InterAction

Job description

## Senior Email Marketing AnalystApply: Remote: USA-Atlanta-GA: USA-Washington DC: USA-New York-NY: Full time: Posted Today: R-02277**About Us:**Opensity Solutions is the largest tech‐enabled managed services organization serving leading law firms, financial institutions and professional services firms. At Opensity, we provide integrated operational platforms, automation and advisory services that enable clients to modernize operating models, reduce cost and accelerate growth. Our capabilities include IT and technology solutions, document processing and administrative support, marketing and communications, billing and AP/AR services, records and information governance, workflow automation, consulting and hospitality and facilities services.**Our Mission:** Our mission is to provide modernized technology platforms, elevated technology support, and valuable insights, empowering our clients to excel in what they do best. **Job Description**The Senior Email Marketing & CRM Analyst will support the planning, execution, optimization, and reporting of email marketing campaigns while serving as a key steward of CRM data quality and integrity. This role will manage end‐to‐end email campaigns—including content development, audience segmentation, landing pages, testing, and performance measurement—while ensuring CRM data accuracy, governance, and usability to support marketing and business development initiatives.This role sits at the intersection of marketing execution and data integrity, ensuring that campaigns are not only compelling and well‐executed, but also powered by accurate, reliable CRM data. This position plays a critical role in driving engagement, improving campaign effectiveness, and maintaining reliable data that enables informed decision‐making across marketing and business teams. This is a remote position for candidates in the Eastern Time Zone.**RESPONSIBILITIES*** Plan, execute, and measure end‐to‐end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment* Build and manage email campaigns using marketing automation and email service platforms (e.g., Vuture or similar tools)* Develop and implement audience segmentation and targeting strategies to maximize relevance and engagement* Create, edit, and post content and landing pages within a content management system (Sitecore preferred)* Conduct A/B testing to optimize open rates, click‐through rates, bounce rates, and unsubscribe rates* Monitor campaign performance and provide insights and recommendations to improve KPIs and campaign effectiveness* Collaborate with internal stakeholders to ensure email and landing page content aligns with brand standards and business objectives* Maintain data standards, naming conventions, and governance processes within the CRM system (e.g., InterAction, Salesforce, or similar)* Perform regular data audits, cleansing, and validation to support segmentation, reporting, and campaign execution* Partner with marketing, business development, and operations teams to resolve data issues and improve data usability* Document data processes, standards, and best practices to support ongoing compliance and consistency* Create and maintain reports and dashboards to track email campaign performance, audience engagement, and CRM data health**JOB REQUIREMENTS*** Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience* Experience managing email marketing campaigns using marketing automation or email service platforms* Experience working within a CRM system, with demonstrated responsibility for data quality or stewardship* Strong understanding of email marketing best practices, segmentation strategies, and performance metrics* Strong project management skills with the ability to manage multiple priorities under tight deadlines* Exceptional attention to detail and commitment to data accuracy and quality* Strong written and verbal communication skills* Experience with CMS platforms (Sitecore preferred)* Experience with marketing automation tools (e.g., Vuture, Marketo, Pardot) is a plusThe Compensation range for this role is 27.00 to 30.00 USD per hour and may be eligible for an annual bonus. Actual compensation within that range will be dependent upon the individual's location, skills, experience and qualifications. **All eligible employees receive access to a comprehensive benefits package, including:**Medical insuranceDental insuranceVision insurance401(k) retirement planPaid Time Off (PTO)Opensity is committed to fostering an inclusive, equitable, and accessible workplace. We believe diverse perspectives strengthen our teams and the work we do for our clients. Opensity provides equal employment opportunities to all applicants and employees and does not discriminate on the basis of race, colour, religion or creed, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, ancestry, citizenship, disability, family status, marital status, source of income, record of offences, or any other characteristic protected under applicable federal or provincial human rights legislation. We are committed to fair and barrier free recruitment, selection, and employment practices, and to providing reasonable accommodation throughout the hiring process and employment lifecycle, in accordance with applicable human rights legislation. Candidates who require accommodation during any stage of the recruitment process are encouraged to advise our Talent team so appropriate support can be provided.