Remote Senior Director, Performance Creative

Ladders; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) plan

9 observed holidays

Flexible paid time off

Subsidized ClassPass membership

Free membership with employee discount

Life coaching and therapy coverage

Job summary

Ladders is seeking a Senior Director of Performance Creative to guide a data-informed creative engine, shape strategy for paid social, and drive experimentation across the acquisition funnel. The role partners with media, growth, insights, and creative teams to sharpen messaging, testing, and ad assets, while leading external partners and mentoring an internal team.

The position is remote with comprehensive benefits and a focus on scaling a high-performing creative function across the customer

Qualifications

• 10+ years of experience in performance creative strategy.
• Experience leading a Meta-first paid acquisition program.
• Background in consumer, cash-pay, or DTC subscription environments.
• Strong understanding of the customer journey and UX collaboration.
• Proven track record managing external creative agencies.

Responsibilities

• Own the creative testing roadmap and experimentation program.
• Drive creative diversification to improve ad performance.
• Translate customer insights into actionable creative briefs.
• Manage performance creative agency relationships.
• Oversee the customer journey from ad to conversion.
• Monitor creative fatigue and replace underperforming ads.
• Lead and mentor a performance creative team.

Skills

Performance creative strategy

Meta-first paid acquisition

Customer journey understanding

Agency management

Job description

Ladders is seeking a Senior Director of Performance Creative to guide a data-informed creative engine, shape strategy for paid social, and drive experimentation across the acquisition funnel. The role partners with media, growth, insights, and creative teams to sharpen messaging, testing, and ad assets, while leading external partners and mentoring an internal team.

The position is remote with comprehensive benefits and a focus on scaling a high-performing creative function across the customer