Senior Director of Performance Creative

Ladders; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) plan

9 observed holidays

Flexible paid time off

Subsidized ClassPass membership

Free membership with employee discount

Life coaching and therapy coverage

Job summary

Ladders is seeking a Senior Director of Performance Creative to guide a data-informed creative engine, shape strategy for paid social, and drive experimentation across the acquisition funnel. The role partners with media, growth, insights, and creative teams to sharpen messaging, testing, and ad assets, while leading external partners and mentoring an internal team.

The position is remote with comprehensive benefits and a focus on scaling a high-performing creative function across the customer

Qualifications

• 10+ years of experience in performance creative strategy.
• Experience leading a Meta-first paid acquisition program.
• Background in consumer, cash-pay, or DTC subscription environments.
• Strong understanding of the customer journey and UX collaboration.
• Proven track record managing external creative agencies.

Responsibilities

• Own the creative testing roadmap and experimentation program.
• Drive creative diversification to improve ad performance.
• Translate customer insights into actionable creative briefs.
• Manage performance creative agency relationships.
• Oversee the customer journey from ad to conversion.
• Monitor creative fatigue and replace underperforming ads.
• Lead and mentor a performance creative team.

Skills

Performance creative strategy

Meta-first paid acquisition

Customer journey understanding

Agency management

Job description

For our client, we are seeking a Senior Director of Performance Creative to join the team of a leader in the Retail & Consumer Goods space.

This leader will shape the strategy behind high-performing paid social creative and guide experimentation across the full acquisition funnel. The role will partner closely with media, growth, insights, and creative teams to improve conversion outcomes through sharper messaging, stronger testing, and more effective ad assets. You will also lead external creative partners and mentor an internal team to scale a disciplined, data-informed creative engine.

Location: Remote

Compensation: $150,000 – $180,000 annually

Responsibilities

• Own the creative testing roadmap and experimentation program
• Drive creative diversification to improve ad performance
• Translate customer insights into actionable creative briefs
• Manage performance creative agency relationships
• Oversee the customer journey from ad to conversion
• Monitor creative fatigue and replace underperforming ads
• Lead and mentor a performance creative team

Qualifications

• 10+ years of experience in performance creative strategy or related roles
• Experience leading a Meta-first paid acquisition program
• Background in consumer, cash-pay, or DTC subscription environments
• Strong understanding of the customer journey and UX collaboration
• Proven track record managing external creative agencies

Benefits

• Comprehensive health benefits, including medical, dental, vision, life, and disability coverage
• 401(k) plan
• 9 observed holidays
• Flexible paid time off
• Subsidized ClassPass membership
• Free membership with employee discount
• Coverage for life coaching and therapy sessions

Our client is an equal opportunity employer.