Remote Senior Director, Integrated Marketing & Strategy

Thorne; South Carolina; Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Health insurance

Disability insurance

Life insurance

401k plan

Gym membership reimbursement

Thorne supplements allowance

Paid time off

Professional development

Job summary

Thorne is seeking a Senior Director, Integrated Marketing & Strategy to translate brand strategy into integrated, full-funnel campaigns across channels, strengthening the customer experience and driving measurable results. This role is remote and collaborates with Marketing and cross-functional partners.

Lead planning, calendar governance, and audience/messaging alignment while coordinating complex campaigns for a consumer health-focused business. 10+ years in the field preferred.

Qualifications

• Minimum 10+ years in integrated marketing, brand marketing, or omnichannel marketing.
• Experience leading complex cross-functional campaigns across multiple channels.
• Strong track record of aligning brand strategy with performance marketing goals.

Responsibilities

• Translate annual brand strategy into integrated marketing plans.
• Lead cross-functional teams to execute omnichannel campaigns.
• Develop and manage the integrated marketing calendar and governance.
• Align channels, creative, production, analytics, and product marketing around unified campaigns.
• Monitor performance and optimize campaigns to drive awareness, consideration, conversion, and retention.

Skills

Integrated marketing

Omnichannel

Campaign strategy

Cross-functional leadership

Executive communication

Analytics

Brand strategy

Education

Bachelor’s degree in Marketing, Economics, Statistics, Behavioral Science, Business, or related field

Master’s degree or MBA preferred

Job description

Thorne is seeking a Senior Director, Integrated Marketing & Strategy to translate brand strategy into integrated, full-funnel campaigns across channels, strengthening the customer experience and driving measurable results. This role is remote and collaborates with Marketing and cross-functional partners.

Lead planning, calendar governance, and audience/messaging alignment while coordinating complex campaigns for a consumer health-focused business. 10+ years in the field preferred.