Remote Senior Digital Shelf Strategist

Kraft Heinz; Illinois; Remoto; USD 90.000 - 112.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401k matching

Flexible work arrangements

Paid time off

Wellbeing programs

Descrizione del lavoro

Kraft Heinz is seeking a Digital Shelf Senior Analyst to own end-to-end digital shelf strategy for key customers. You will drive organic growth through content optimization, SEO, AEO techniques, and syndicated content across retailer dot coms, while collaborating with cross-functional teams and external partners.

Remote-based role with travel 1-2 times per year. Base salary range $89,800–$112,200 with a performance bonus; health, retirement, and well-being benefits included.

Competenze

• 1-3 years in digital shelf management, eCommerce, Shopper Marketing, or related field.
• CPG experience preferred but not required.
• Strong communication and cross-functional collaboration.

Mansioni

• Own end-to-end PDP content for assigned customers in Alternate Channels.
• Improve product search rankings via keyword analysis and on-page SEO.
• Enhance AI product citations and recommendations with content optimizations.
• Analyze content performance and drive data-driven improvements to descriptions, images, and videos.
• Syndicate content across retailer platforms with agency partners to ensure consistency.
• Develop and maintain a structured product taxonomy aligned with retailer requirements.
• Identify and lead test & learn opportunities for organic growth and learn adoption.
• Collaborate with Omni-Shopper Marketing, Sales, and external partners to drive opportunities and measure results.
• Report on digital shelf performance and share learnings with leadership.

Conoscenze

Digital Shelf mgmt

eCommerce

Content strategy

SEO

Cross-functional collab

Strumenti

PowerPoint

Excel

Salsify

Syndigo

Descrizione del lavoro

Kraft Heinz is seeking a Digital Shelf Senior Analyst to own end-to-end digital shelf strategy for key customers. You will drive organic growth through content optimization, SEO, AEO techniques, and syndicated content across retailer dot coms, while collaborating with cross-functional teams and external partners.

Remote-based role with travel 1-2 times per year. Base salary range $89,800–$112,200 with a performance bonus; health, retirement, and well-being benefits included.