Remote Digital Shelf Content & Strategy Manager

Kraft Heinz; Illinois; Remote; USD 104,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401k

Flexible work arrangements

Wellbeing programs

Paid time off

Job summary

Kraft Heinz seeks a Digital Shelf Manager of Content & Capabilities to drive online presence and performance across eCommerce. You will create and manage visual and written content, develop PDPs for innovations, renovations and LTOs, and oversee tools critical for the digital shelf.

This remote role requires coordinating with internal teams and external agencies, ensuring content quality, and driving efficiencies.

Qualifications

• Bachelor’s Degree in Business, Marketing or similar function.
• 3-5 years of experience in eCommerce Marketing, Digital Merchandising, Sales or similar role.
• CPG experience preferred but not required.
• Proficiency in Microsoft Office tools like PowerPoint and Excel.
• Strong communication skills with ability to collaborate across many cross-functional teams and agency partners.
• Ability to analyze data, generate insights, and make data-driven recommendations.
• Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment.
• Self-motivated and proactive.

Responsibilities

• Manage Digital Shelf creative agency relationship and help answer questions, prioritize work, and ensure BIC creative delivery and project management
• Manage content development and plug into KHC marketing processes across all innovation, renovation, LTO and Brand Positioning projects
• Manage brief from brand, project timelines, creative reviews from Digital Shelf POV and BIC principles
• Manage syndication process ensuring content reach retailer sites
• Monitor and work with Digital Shelf retail teams to problem solve syndication issues across Innovation, Renovation and LTOs
• Maintain KHC Digital Shelf content guidelines and ensure adherence across the organization
• Manage critical tools and capability development for totals digital shelf team
• Intake BU Digital Shelf requests and determine how and where to action; Manage connectivity to agency, handle project scoping, and manage timelines
• Subject matter expert for KHC visual content standards and development
• Define content standards across MRHI, Supplementary Images, A+ Content and video
• Redevelop visual content across the org and manage redevelopment of visual creative with BU alignment
• Define and manage measurement of new creative and plan for syndication of assets

Skills

Project management

Digital marketing

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree in Business, Marketing or similar

Tools

PowerPoint

Excel

Job description

Kraft Heinz seeks a Digital Shelf Manager of Content & Capabilities to drive online presence and performance across eCommerce. You will create and manage visual and written content, develop PDPs for innovations, renovations and LTOs, and oversee tools critical for the digital shelf.

This remote role requires coordinating with internal teams and external agencies, ensuring content quality, and driving efficiencies.