Senior Digital Paid Ad Manager

Ladders; United States; Remote; USD 149,000 - 185,000; Full time

Benefits offered by this job

Inclusive culture

Career development

Collaborative environment

Hybrid/Remote options

Health, vision, and dental insurance

Job summary

Ladders is seeking a Senior Digital Paid Ad Manager to lead paid media strategy and execution for a multi-segment funnel in the US. This remote role demands cross-functional collaboration to translate business priorities into comprehensive media plans that drive awareness, demand, and engagement.

The ideal candidate has 5+ years in paid media, proven performance across LinkedIn and Google Ads, and a strong sense of audience targeting and lifecycle activation.

Qualifications

• 5+ years of experience in paid media or a related B2B marketing function.
• Proven track record in digital strategy and execution with measurable impact.
• Hands-on experience with platforms such as LinkedIn Campaign Manager and Google Ads.
• Strong understanding of audience targeting, segmentation, and lifecycle activation.
• Ability to manage budgets and make data-driven decisions.

Responsibilities

• Own the paid digital advertising strategy across segments and funnel stages.
• Translate business priorities into actionable paid media plans.
• Build integrated strategies for awareness, demand creation, and account engagement.
• Execute end-to-end paid campaigns, including monitoring and optimization.
• Partner with cross-functional teams to develop and test creative assets.

Skills

Paid media strategy

Digital campaign optimization

Data-driven decisions

Budget management

Cross-functional collaboration

Tools

LinkedIn Campaign Manager

Google Ads

Job description

For our client, we are seeking a Senior Digital Paid Ad Manager to join the team of a leader in the Telecommunications & Hardware space.

This role will own the strategy and execution of paid digital advertising across multiple segments and stages of the funnel. You will translate business priorities into integrated media plans that build awareness, drive demand, and strengthen account engagement in a highly competitive market.

Success in this role will require close partnership with cross-functional teams to test creative, optimize performance, and make data-driven decisions that improve campaign outcomes.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $149,000 – $185,000 annually

Responsibilities

• Own the paid digital advertising strategy across segments and funnel stages.
• Translate business priorities into actionable paid media plans.
• Build integrated strategies for awareness, demand creation, and account engagement.
• Execute end-to-end paid campaigns, including monitoring and optimization.
• Partner with cross-functional teams to develop and test creative assets.

Qualifications

• 5+ years of experience in paid media or a related B2B marketing function.
• Proven track record in digital strategy and execution with measurable impact.
• Hands-on experience with platforms such as LinkedIn Campaign Manager and Google Ads.
• Strong understanding of audience targeting, segmentation, and lifecycle activation.
• Ability to manage budgets and make data-driven decisions.

Benefits

• Inclusive team culture that values diversity.
• Numerous career development opportunities.
• Collaborative and innovative work environment.
• Flexible hybrid and remote work options.
• Comprehensive health, vision, and dental insurance.

Our client is an equal opportunity employer.