Remote Senior Copywriter — Direct Response (Freelance)

FMSC; Minneapolis (MN); Hybrid; USD 60,000 - 85,000; Full time

Job summary

FMSC is seeking a freelance Senior Copywriter to steward the organization's voice across marketing channels and drive national brand awareness.

You will lead content development for high-impact multichannel campaigns, with a strong focus on direct mail and direct response, to recruit volunteers, engage donors, and grow revenue. Strong portfolio required.

Work is primarily remote with a flexible hybrid schedule in MN/IL, from August 2026 through January 2027, at 40 hours per week.

Qualifications

• Bachelor's degree in Communications, Journalism, English, or related field.
• 5+ years of directly applicable professional copywriting experience.
• Knowledge of direct response marketing principles and testing methodologies.
• Demonstrated experience with omni-channel campaigns integrating email, digital and direct mail.
• Strong portfolio showcasing brand storytelling, fundraising copy, and digital campaigns.
• Proven ability to write persuasively for multiple audiences and channels.
• Strong collaboration and project management skills.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Develop campaign messaging architecture including headlines, taglines, value propositions, and calls to action.
• Write high-converting direct mail packages, including letters, inserts, envelopes and teaser copy.
• Collaborate with designers and digital strategists to ensure copy and creative work cohesively.
• Write persuasive content that drives volunteer recruitment, donor acquisition, reengagement, and retention.
• Develop website copy and landing pages optimized for engagement and conversion.
• Partner with digital marketing to align SEO, email strategy, and paid media messaging.
• Contribute to content planning and editorial calendars aligned to strategic priorities.
• Analyze performance data and optimize messaging accordingly.
• Proofread and edit content for accuracy, grammar and style.

Skills

Copywriting

Direct response

Omni-channel

Portfolio

Collaboration

Project management

Strategic thinking

Education

Bachelor's degree in Communications/Journalism/English

Job description

FMSC is seeking a freelance Senior Copywriter to steward the organization's voice across marketing channels and drive national brand awareness.

You will lead content development for high-impact multichannel campaigns, with a strong focus on direct mail and direct response, to recruit volunteers, engage donors, and grow revenue. Strong portfolio required.

Work is primarily remote with a flexible hybrid schedule in MN/IL, from August 2026 through January 2027, at 40 hours per week.