Senior Copywriter

FMSC; Minneapolis (MN); Hybrid; USD 60,000 - 85,000; Full time

Job summary

FMSC is seeking a freelance Senior Copywriter to steward the organization's voice across marketing channels and drive national brand awareness.

You will lead content development for high-impact multichannel campaigns, with a strong focus on direct mail and direct response, to recruit volunteers, engage donors, and grow revenue. Strong portfolio required.

Work is primarily remote with a flexible hybrid schedule in MN/IL, from August 2026 through January 2027, at 40 hours per week.

Qualifications

• Bachelor's degree in Communications, Journalism, English, or related field.
• 5+ years of directly applicable professional copywriting experience.
• Knowledge of direct response marketing principles and testing methodologies.
• Demonstrated experience with omni-channel campaigns integrating email, digital and direct mail.
• Strong portfolio showcasing brand storytelling, fundraising copy, and digital campaigns.
• Proven ability to write persuasively for multiple audiences and channels.
• Strong collaboration and project management skills.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Develop campaign messaging architecture including headlines, taglines, value propositions, and calls to action.
• Write high-converting direct mail packages, including letters, inserts, envelopes and teaser copy.
• Collaborate with designers and digital strategists to ensure copy and creative work cohesively.
• Write persuasive content that drives volunteer recruitment, donor acquisition, reengagement, and retention.
• Develop website copy and landing pages optimized for engagement and conversion.
• Partner with digital marketing to align SEO, email strategy, and paid media messaging.
• Contribute to content planning and editorial calendars aligned to strategic priorities.
• Analyze performance data and optimize messaging accordingly.
• Proofread and edit content for accuracy, grammar and style.

Skills

Copywriting

Direct response

Omni-channel

Portfolio

Collaboration

Project management

Strategic thinking

Education

Bachelor's degree in Communications/Journalism/English

Job description

Hey Freelance Writer Friends! (Former agency friends I'm looking at you )

FMSC is looking for freelance senior copywriting help. Our team is rapidly growing and the amount of work we are taking on continues to expand. Come hang out (virtually) with me and my teammates. We have fun, get things done, and above all, we feed kids!

Senior Copywriter

Freelance / Contract

Duration: August 2026 - January 2027

Time Commitment: 40 hours per week

Location: Primarily remote

Contract Type: Independent Contractor

Your Role

The Senior Copywriter is responsible for stewarding the organization's voice across all marketing and communication channels. This role leads content development and execution of high-impact, multichannel campaigns that drive national brand awareness, volunteer recruitment, donor engagement, and revenue growth. The ideal candidate has a strong background in direct mail marketing and direct response principles.

What You'll Do

• Develop campaign messaging architecture including headlines, taglines, value propositions, and calls to action
• Write high-converting direct mail packages, including letters, inserts, envelopes and teaser copy. Adapt messaging for different customer segments and stages of the customer journey.
• Collaborate with designers and digital strategists to ensure copy and creative work cohesively
• Write persuasive content that drives volunteer recruitment, donor acquisition, reengagement, and retention
• Develop website copy and landing pages optimized for engagement and conversion
• Partner with digital marketing to align SEO, email strategy, and paid media messaging
• Contribute to content planning and editorial calendars aligned to strategic priorities
• Analyze performance data and optimize messaging accordingly
• Proofread and edit content for accuracy, grammar and style

Your Qualifications

• Minimum of a bachelor's degree in Communications, Journalism, English, or related field.
• 5+ years of directly applicable professional copywriting experience
• Knowledge of direct response marketing principles and testing methodologies
• Demonstrated experience with omni-channel campaigns integrating email, digital and direct mail
• Strong portfolio showcasing brand storytelling, fundraising copy, and digital campaigns
• Proven ability to write persuasively for multiple audiences and channels
• Strong collaboration and project management skills
• Ability to balance strategic thinking with hands-on execution

Your Team

Work location is MN or IL. Position will have flexible/hybrid work schedule that allows both office and remote work. Reports to the Marketing Content Strategist.