Remote Senior Brand Manager, Aesthetic Medical Devices

Bausch Health; Bridgewater Township (NJ); A distancia; USD 128.000 - 176.000; Jornada completa

Descripción de la vacante

Solta Medical seeks a Senior Brand Manager for the Thermage franchise in North America, driving growth with integrated consumer and professional campaigns. This role balances strategic leadership with hands-on execution, emphasizing cross-functional collaboration and data-driven decision making.

Remote work with up to 35% travel supports engagement with customers, KOLs, and key events, while partnering with Sales, Finance, and Global Marketing to optimize plans and lifecycle management.

Formación

• 8+ years of marketing experience in medical devices, aesthetics, or life sciences.
• Proven success developing and executing brand plans, launches, and marketing programs in cross-functional organizations.
• Experience with product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical).
• Strong financial acumen with experience managing budgets and vendor contracts.
• Excellent communication, leadership, and project management with the ability to influence across functions.

Responsabilidades

• Establish, align, and execute the North America commercial strategy for Thermage, including positioning, messaging, and customer segmentation across consumer and professional audiences.
• Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives.
• Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks.
• Monitor the competitive landscape and translate field, KOL, and market insights into differentiated brand and go-to-market strategies.
• Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
• Develop and execute strategies to maximize installed-base productivity, customer utilization, and treatment adoption.
• Monitor system performance, utilization trends, and customer engagement metrics to identify opportunities for growth and retention.
• Partner with Sales, Commercial Excellence, and Customer Success teams to improve customer lifetime value and expand recurring revenue streams.

Conocimientos

Brand strategy

Leadership

Cross-functional collaboration

Digital marketing

Strategic planning

Educación

Bachelor's degree; MBA preferred

Descripción del empleo

Solta Medical seeks a Senior Brand Manager for the Thermage franchise in North America, driving growth with integrated consumer and professional campaigns. This role balances strategic leadership with hands-on execution, emphasizing cross-functional collaboration and data-driven decision making.

Remote work with up to 35% travel supports engagement with customers, KOLs, and key events, while partnering with Sales, Finance, and Global Marketing to optimize plans and lifecycle management.