Remote Brand Marketing Leader - Growth & Strategy

FitLife Brands, Inc.; United States; Remote; USD 90,000 - 110,000; Full time

Job summary

FitLife Brands, Inc. is looking for a Brand Marketing Manager to shape and execute marketing strategies for a key brand. This remote position requires 10+ years of experience in brand or marketing roles, with a strong focus on brand development and campaign execution across sales channels like DTC and Amazon. The role emphasizes collaboration with various stakeholders and management of brand performance metrics. Salary is between $90,000 and $110,000 DOE, offering a high-impact opportunity within a dynamic team.

Qualifications

• 10+ years of experience in brand or marketing roles, preferably within CPG, wellness, or consumer products.
• Experience managing brands across multiple sales channels (e.g., DTC, Amazon, retail).
• Strong understanding of brand development, campaign execution, and performance analysis.

Responsibilities

• Own and drive brand marketing strategies, plans, and budgets aligned with overall business goals.
• Ensure brand consistency across all channels, including DTC, Amazon, retail, and emerging platforms.
• Lead campaign creation and execution, from concept through performance analysis.
• Analyze market trends, consumer behavior, and competitive activity to identify growth opportunities.

Skills

Brand development

Campaign execution

Analytical mindset

Collaboration

Education

Bachelor’s degree in marketing or Business Administration

Job description

FitLife Brands, Inc. is looking for a Brand Marketing Manager to shape and execute marketing strategies for a key brand. This remote position requires 10+ years of experience in brand or marketing roles, with a strong focus on brand development and campaign execution across sales channels like DTC and Amazon. The role emphasizes collaboration with various stakeholders and management of brand performance metrics. Salary is between $90,000 and $110,000 DOE, offering a high-impact opportunity within a dynamic team.