Remote Senior Ad Tracking & Attribution Architect

829 Studios; United States; Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Remote Workplace

Paid Time Off

401K + Match

Life Insurance Benefit

Short Term Disability Benefit

Healthcare

Commuter Benefits

Continuing Education

Job summary

829 Studios in Boston is seeking a Senior Ad Operations and Attribution Strategist to own conversion tracking and measurement architecture across our client portfolio. You will lead the design, implementation, and governance of tagging and analytics frameworks across paid media.

This role requires expert GTM and GA4 skills, server-side tagging, data layer specs, QA, and cross-functional collaboration with Strategy, Paid Media, Analytics, and Web teams. Remote/hybrid options available.

Qualifications

• 6+ years of experience in ad operations, digital analytics, or conversion tracking.
• Expert-level GTM across web and server containers with tag orchestration.
• Strong GA4 implementation experience, cross-domain measurement, and attribution.
• Experience with conversions API, offline conversions, and CRM integrations.
• Ability to write/modify JavaScript for tagging and data layer specs.
• Understanding of privacy, consent modes, and data governance.
• Ability to scope, estimate, and communicate technical tracking work.
• Mentorship and documentation skills for enabling teammates.

Responsibilities

• Own end-to-end conversion tracking for multiple paid media platforms, including pixel deployment and data layer definitions.
• Lead GTM capability across web and server containers, including templates, variables, and firing rules.
• Design server-side tagging, data collection, and migration of vendor tags to server containers.
• Ensure accurate GA4, platform, and CRM tracking through robust QA and testing.
• Set standards for tracking scope, and advise on pricing and expansions.
• Mentor analysts and strategists; build enablement docs and dashboards.

Skills

Ad operations

GA4 implementation

Google Tag Manager

Conversions API

Cross-channel measurement

Data governance

JavaScript tagging

CRM integrations

Tools

GTM (server/web)

GA4

Consent tooling

Job description

829 Studios in Boston is seeking a Senior Ad Operations and Attribution Strategist to own conversion tracking and measurement architecture across our client portfolio. You will lead the design, implementation, and governance of tagging and analytics frameworks across paid media.

This role requires expert GTM and GA4 skills, server-side tagging, data layer specs, QA, and cross-functional collaboration with Strategy, Paid Media, Analytics, and Web teams. Remote/hybrid options available.