Senior Ad Ops & Attribution Architect

829-Studios-; Boston (MA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Remote Workplace.

Paid Time Off.

401K + Match.

Life Insurance Benefit.

Short Term Disability Benefit.

Healthcare.

Commuter Benefits.

Continuing Education.

Job summary

829 Studios, a Boston-based digital marketing agency, seeks a Senior Ad Operations and Attribution Strategist to own conversion tracking and measurement across a diverse client portfolio. You will design, implement, and govern tracking frameworks across paid media platforms, GTM, GA4, and attribution accuracy, setting standards for the team.

You'll collaborate across Strategy, Paid Media, Client Services, Analytics, and Web, scope tracking work, advise on pricing, and contribute to audits and

Qualifications

• 6+ years in ad operations, analytics, or conversion tracking.
• Expert GA4 implementation, cross-domain measurement.
• Expert GTM across web/server and data layer.
• Experience with CRM integrations and offline conversions.
• Strong debugging and documentation skills.

Responsibilities

• Own end-to-end conversion tracking for multiple platforms.
• Lead GTM across web and server containers.
• Design server-side tagging migrations.
• Author data layer specifications for client teams.
• Ensure accurate tracking and QA across GA4 and CRMs.
• Set standards for tracking work in engagements.
• Support scoping and pricing of tracking work.
• Mentor strategists and analysts.
• Build dashboards to show funnel performance.

Skills

Ad operations

Digital analytics

Conversion tracking

Google Tag Manager

GA4 implementation

Server-side tagging

JavaScript

Data privacy & consent

CRM integrations

Documentation

Tools

Google Tag Manager

GA4

Consent Management Platforms

Chrome DevTools

Conversions API

Job description

829 Studios, a Boston-based digital marketing agency, seeks a Senior Ad Operations and Attribution Strategist to own conversion tracking and measurement across a diverse client portfolio. You will design, implement, and govern tracking frameworks across paid media platforms, GTM, GA4, and attribution accuracy, setting standards for the team.

You'll collaborate across Strategy, Paid Media, Client Services, Analytics, and Web, scope tracking work, advise on pricing, and contribute to audits and