Remote Analytics Lead: GA4, GTM & Data Insights

RiseMe; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid Parental Leave

Paid vacation and sick time off

Health, Dental, and Vision insurance

Retirement plan with company matching

Remote work (100% remote)

Job summary

Happy Cog is a growing interactive agency with 70+ people, fully remote. We’re seeking an analytics specialist to own measurement end to end: GA4 and GTM setups, data pipelines, and dashboards that translate data into client-ready recommendations.

Roughly half the role is client-facing, leading measurement conversations with marketing leaders, presenting findings live, and writing follow-ups; the other half is hands-on tagging, dataLayer specs QA, and SQL when UI can’t answer.

Qualifications

• Deep GA4 and GTM implementation experience, including event architecture, custom dimensions/metrics, server-side tagging, and debugging with Tag Assistant and DevTools.
• Fluency with dataLayer design and specification.
• Comfort in code (JavaScript for GTM, SQL for querying and transformation).
• Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform.
• Track record of building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions.
• Experience running CRO programs with A/B and multivariate testing tools.
• Professional fluency in spoken and written English; able to explain complex tagging issues to CMOs and document clearly.
• Five+ years in an agency or consultancy where you owned client relationships and managed multiple accounts.

Responsibilities

• Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging.
• Writing clean dataLayer specifications, QAing against live containers, and working with developers to implement correctly.
• Diagnosing tracking issues end-to-end, from a broken tag to a misfiring trigger and reporting gaps.
• Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and data joins.
• Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that translate data into business insights.
• Strategizing and running CRO programs: hypotheses, A/B/multivariate tests, and tying outcomes to revenue or lead goals.
• Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to identify drop-offs and recommend actions.
• Supporting new business by drafting proposals, contributing to pitches, and scoping analytics work for prospects.

Skills

GA4

GTM

dataLayer design

JavaScript

SQL

BigQuery

dashboards

CRO programs

Client communication

Agency experience

Tools

BigQuery

Looker Studio

Tableau

Power BI

Tag Assistant

DevTools

Job description

Happy Cog is a growing interactive agency with 70+ people, fully remote. We’re seeking an analytics specialist to own measurement end to end: GA4 and GTM setups, data pipelines, and dashboards that translate data into client-ready recommendations.

Roughly half the role is client-facing, leading measurement conversations with marketing leaders, presenting findings live, and writing follow-ups; the other half is hands-on tagging, dataLayer specs QA, and SQL when UI can’t answer.