Remote SEM Channels Manager — Paid Search Growth

Net32 Inc; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work (US)

Job summary

Net32 is seeking a Manager, SEM Channels to own our paid search program across Google Ads and Microsoft Ads. This hands-on role drives high-quality traffic and new dental buyer acquisition to the Net32 marketplace, grounded in causal evidence and testing.

You will manage Search, Shopping, Performance Max and Demand Gen, apply LTV signals and first-party audiences, run incrementality tests, and own budget pacing and forecasting. Remote, US-based with East Coast core hours.

Qualifications

• Minimum 5 years of paid search experience managing D2C brands or marketplaces.
• Hands-on with Shopping and Performance Max, including product feed optimization.
• Experience with incrementality tests or marketing mix models.
• Ability to explain performance to technical and non-technical stakeholders.
• Proficiency in GA4 and BI/reporting tools; turn data into insights.

Responsibilities

• Lead planning, management, and execution of SEM campaigns across Google and Microsoft.
• Manage budgets, pacing, forecasting, and bid strategies to meet efficiency targets.
• Optimize campaigns through ad copy, keywords, feeds, and landing pages.
• Apply LTV signals and first-party audiences to improve acquisition quality.
• Design and run incrementality tests and translate results into actions.
• Collaborate with Analytics, Creative, Lifecycle, Product, and Engineering teams.

Skills

SEM channel ownership

Google Ads

Microsoft Advertising

Budget forecasting

A/B testing

Data analysis

LTV signals

First-party audiences

Tools

GA4

Looker

Supermetrics

Google Ads

Microsoft Advertising

Job description

Net32 is seeking a Manager, SEM Channels to own our paid search program across Google Ads and Microsoft Ads. This hands-on role drives high-quality traffic and new dental buyer acquisition to the Net32 marketplace, grounded in causal evidence and testing.

You will manage Search, Shopping, Performance Max and Demand Gen, apply LTV signals and first-party audiences, run incrementality tests, and own budget pacing and forecasting. Remote, US-based with East Coast core hours.