Remote SaaS Growth Marketing Specialist

Floowi; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive USD salary

Remote-first

PTO & U.S. holidays

Job summary

Floowi is hiring a hands-on Performance Marketing Specialist to own paid acquisition for an early-stage SaaS. You will run Meta Ads from setup to scale, ensure reliable conversion tracking, and optimize the full funnel from first ad to paid subscription.

The role emphasizes data-driven testing, measurement, and process implementation to scalable growth. Location is 100% remote (LATAM only) with Advanced English required, EST-aligned schedule, and ASAP start.

Qualifications

• Proven experience running customer acquisition campaigns for SaaS or tech products.
• Strong understanding of CAC, LTV, and subscription funnels.
• Hands-on expertise with Meta Ads Manager (setup, targeting, budget, optimization).
• Experience implementing Meta Pixel, Conversions API, and custom conversions.
• Ability to build dashboards and report on SaaS growth metrics.

Responsibilities

• Build, launch, and manage Meta Ads campaigns from ground up, including targeting and budgeting.
• Audit and maintain meta tracking across site and signup funnel with Pixel and API events.
• Analyze acquisition funnel from ad to signup to activation to paid conversion; identify bottlenecks.
• Develop a structured creative testing strategy with video concepts and hooks.
• Lead landing page optimization and A/B testing to lift signup and activation rates.
• Create dashboards to monitor CAC, conversion rates, and other growth metrics.
• Identify high-performing audiences, campaigns, and creatives to inform scaling.

Skills

Meta Ads Expertise

A/B Testing

Analytics & Dashboards

Tools

Meta Pixel

Conversions API

Landing Page Optimization Tools

Job description

Floowi is hiring a hands-on Performance Marketing Specialist to own paid acquisition for an early-stage SaaS. You will run Meta Ads from setup to scale, ensure reliable conversion tracking, and optimize the full funnel from first ad to paid subscription.

The role emphasizes data-driven testing, measurement, and process implementation to scalable growth. Location is 100% remote (LATAM only) with Advanced English required, EST-aligned schedule, and ASAP start.