Performance Marketing Specialist

Floowi Inc; United States; Remote; MXN 1,130,000 - 1,883,000; Full time

Benefits offered by this job

Competitive USD salary

Remote-first flexibility

PTO and U.S. holidays

Job summary

Floowi Inc. is seeking a hands-on Performance Marketing Specialist to design and run paid acquisition campaigns for a rapidly growing SaaS platform serving LATAM and US markets.

You will own Meta Ads strategy, optimize the full funnel, and ensure reliable conversion tracking from first ad view to signup, activation, and paid subscription. This remote-friendly role requires a data-driven mindset, strong experience with Meta Pixel and Conversions API, and a track record of improving acquisition

Qualifications

• Proven experience running customer acquisition campaigns for SaaS businesses.
• Strong understanding of subscription economics and trial-to-paid funnels.
• Experience building and testing creative strategies for paid social campaigns.

Responsibilities

• Build, launch, and manage Meta Ads campaigns from scratch, including audience targeting and budget allocation.
• Establish, audit, and maintain reliable conversion tracking across Meta Ads, website, and signup funnel.
• Analyze the full user journey from ad engagement to activation and paid conversion to identify bottlenecks and optimize rates.
• Develop a structured creative testing strategy with data-driven video concepts, hooks, messaging angles, and ad formats.
• Implement landing page optimization and A/B testing to improve signup and subscription conversions.
• Create dashboards to track CAC, conversion rates, and other SaaS growth metrics; translate insights into action.
• Identify high-performing audiences, campaigns, and creatives to guide growth investments and scaling decisions.
• Leverage performance data to develop a repeatable, data-driven acquisition process for scalable growth.

Skills

Meta Ads Manager

Paid social advertising

A/B testing

Conversion tracking

Funnel optimization

Data-driven decisions

SaaS/B2B marketing

Tools

Meta Pixel

Conversions API

Custom conversion events

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

Our client offers an all-in-one SaaS platform for content teams, video and creative agencies, and freelancers. The platform combines project management, file storage, creative review workflows, client collaboration, and social media publishing to help creative professionals manage their work in one place.

We are looking for a hands-on Performance Marketing Specialist to build and execute a paid acquisition strategy for an early-stage SaaS company. This role focuses on acquiring customers through Meta Ads, establishing reliable conversion tracking, and optimizing the full customer journey from the first ad impression to signup, activation, and paid subscription. You will use campaign performance and funnel data to identify growth opportunities, test creative concepts, and improve conversion rates. The goal is to establish a measurable, repeatable acquisition process and develop a data-driven strategy for scaling customer growth.

Schedule: Full-time, aligned with EST

Start Date: ASAP

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• PTO and paid U.S. holidays
• Build, launch, and manage Meta Ads campaigns from the ground up, including audience targeting, budget allocation, creative testing, optimization, and scaling.
• Establish, audit, and maintain reliable conversion tracking across Meta Ads, the website, and the SaaS signup funnel using Meta Pixel, Conversions API, and custom conversion events.
• Analyze the full customer acquisition funnel, from ad engagement and signup through activation and paid conversion, to identify bottlenecks and improve conversion rates.
• Develop and execute a structured creative testing strategy, using performance data and customer insights to recommend video concepts, hooks, messaging angles, and ad formats.
• Implement landing page optimization and A/B testing initiatives to improve signup rates and subscription conversions.
• Build reporting dashboards to track customer acquisition cost (CAC), conversion rates, and other key SaaS growth metrics, translating findings into actionable acquisition strategies.
• Identify high-performing audiences, campaigns, and creatives to guide future growth investments and scaling decisions.
• Proven experience running customer acquisition campaigns for SaaS businesses, with a strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels.
• Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling.
• Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation.
• Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing.
• Proficiency in analytics and performance reporting, including the ability to build dashboards and interpret key SaaS growth metrics.
• Experience developing creative strategies for paid social advertising, particularly video ads, is a plus.
• Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus.
• Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus.