Remote SaaS Events Marketing Manager

Workato; Palo Alto (CA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Performance-based bonus

Competitive compensation

Job summary

Workato is seeking a results-driven event marketing specialist to lead multi-channel campaigns for enterprise SaaS events. This remote role supports audiences across the US, collaborating with product, sales and marketing to drive registrations and pipeline.

You will own planning, content creation, and post-event analysis, leveraging Marketo, Cvent, and Salesforce to optimize engagement and measurable outcomes.

Qualifications

• 3–5 years of experience in event marketing or SaaS communications.
• Proven ability to manage multi-channel campaigns and events.
• Strong understanding of digital marketing metrics and ROI.

Responsibilities

• Develop and execute end-to-end event marketing plans across channels.
• Partner with product marketing, sales, and events teams on assets and messaging.
• Monitor KPIs and optimize campaigns for attendee turnout and ROI.
• Coordinate with internal design, web, and video teams for assets.

Skills

Event marketing

B2B SaaS marketing

Campaign management

Communication

Cross-functional collaboration

Education

Education or marketing-related degree

Tools

Marketo

Outreach

Salesforce (SFDC)

Cvent

Analytics tools

Job description

Workato is seeking a results-driven event marketing specialist to lead multi-channel campaigns for enterprise SaaS events. This remote role supports audiences across the US, collaborating with product, sales and marketing to drive registrations and pipeline.

You will own planning, content creation, and post-event analysis, leveraging Marketo, Cvent, and Salesforce to optimize engagement and measurable outcomes.