Strategic Events Marketing Lead — Remote

Workato, Inc.; Palo Alto (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Workato, Inc. is seeking a Strategic Events Manager to lead integrated marketing for Tier 1 events, including WOW launches and regional tours. The role sits at the intersection of marketing, demand generation, and sales to drive audience engagement across regions.

You will craft compelling content, coordinate with design and product marketing, and ensure brand consistency while optimizing registrations and ROI. This role is remote within the USA with regional collaboration.

Qualifications

• 3-5 years of experience in event marketing or SaaS communications.
• Proven experience managing multi-channel marketing campaigns.
• Strong understanding of digital marketing and marketing automation platforms (Marketo) and MarTech solutions (Outreach, SFDC).
• Understanding of event KPIs and ability to report on campaign successes.
• Experience with the Cvent event platform is a plus.

Responsibilities

• Develop integrated marketing and communication strategies to promote Tier 1 strategic events (product launches, WOW & regional WOW World Tours).
• Bridge marketing, demand generation, marketing ops, social media, PR, and events for consistent messaging and audience engagement.
• Own audience acquisition strategies for events spanning regions with thousands of attendees.
• Plan, align, and cadences with teams to achieve registration goals and track KPIs.
• Create and maintain content for event websites, emails, and attendee journeys.
• Provide resources to Sales and Customer Success teams for post-event engagement.

Skills

Event marketing

SaaS communications

Multi-channel campaigns

Marketing automation

Data-driven marketing

Tools

Outreach

SFDC

Cvent

Job description

Workato, Inc. is seeking a Strategic Events Manager to lead integrated marketing for Tier 1 events, including WOW launches and regional tours. The role sits at the intersection of marketing, demand generation, and sales to drive audience engagement across regions.

You will craft compelling content, coordinate with design and product marketing, and ensure brand consistency while optimizing registrations and ROI. This role is remote within the USA with regional collaboration.