Remote Regional Marketing Planning & Strategy Lead

Wrench Group; United States; Remote; USD 120.000 - 130.000; Vollzeit

Zusammenfassung

Wrench Group is seeking a Regional Marketing Planning Manager to serve as the strategic planning partner for a 6–8 local brands region. You’ll own the integrated marketing plan, translate revenue goals into forecasts, investments and calendars, and connect local and enterprise teams around a coordinated plan.

The role emphasizes market analysis, budget planning, and cross-functional collaboration with growth, analytics, finance and operations.

Qualifikationen

• Bachelor’s degree or equivalent combination of education and experience.
• 4+ years in marketing planning, integrated marketing, marketing operations, demand planning, forecasting, analytics or related field.
• Experience building plans, forecasts or budgets tied to revenue, demand, leads or customer-acquisition goals.
• Strong Excel and data-management skills; comfortable with large datasets, assumptions, budgets and performance reports.
• Working knowledge of paid media, digital, CRM, promotions, brand and local marketing across the customer journey.
• Ability to turn data into clear point of view, practical recommendations and stories for leaders.
• Strong organization and follow-through; manage multiple markets, deadlines and dependencies.

Aufgaben

• Market Analysis & Lead Forecasting: Build and maintain lead forecasts by market, trade, service line and month with cross-functional partners.
• Strategic Marketing & Investment Planning: Develop and maintain annual, quarterly and monthly integrated marketing plans and budget recommendations.
• Campaign Planning & Cross-Functional Coordination: Create briefs with objectives, audiences, offers, messaging, channels and timing; ensure readiness.
• Marketing Performance & Financial Accountability: Monitor spend, forecast accuracy, dashboards and post-campaign evaluations to improve future plans.

Kenntnisse

Forecasting

Marketing planning

Cross-functional coordination

Budgeting

Data storytelling

Ausbildung

Bachelor’s degree in marketing, business, finance, analytics or related field

Tools

Excel

CRM systems

BI tools

Jobbeschreibung

Wrench Group is seeking a Regional Marketing Planning Manager to serve as the strategic planning partner for a 6–8 local brands region. You’ll own the integrated marketing plan, translate revenue goals into forecasts, investments and calendars, and connect local and enterprise teams around a coordinated plan.

The role emphasizes market analysis, budget planning, and cross-functional collaboration with growth, analytics, finance and operations.