Regional Growth & Marketing Strategist

Inspire Brands; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Inspire Brands seeks a Manager, Regional Marketing and Strategy to drive a regional approach that complements national plans, turning market insights into business cases and measurable programs. You will work with Marketing, Operations and Data & Analytics to execute in-market initiatives and track outcomes.

The role requires strong analytical skills, 5+ years in marketing/analytics, and experience with regional or multi-market programs. Travel 10-15% is expected.

Qualifications

• 4 Year Degree in Marketing, Business, Economics or related field (MBA Preferred).
• 5+ Years of experience in marketing, strategy, analytics, or related field.
• 2+ years of experience in QSR, retail, or hospitality preferred, ideally regional/local marketing.
• Strong analytical skills with ability to interpret data and build business cases.
• Experience designing and reading in-market tests (test/control, incrementality).
• Advanced proficiency in Excel and PowerPoint for executive storytelling.

Responsibilities

• Analyze regional sales, traffic, share, and consumer data to identify growth opportunities and build size-of-prize estimates.
• Develop and execute regional marketing plans with cross-functional partners managing timelines.
• Design and manage in-market tests with clear objectives, KPIs, and performance reads.
• Track KPIs and prepare dashboards and post-program evaluations to guide future plans.
• Partner with Data & Analytics and Consumer Insights to translate regional insights into recommendations.
• Create presentations communicating strategy, progress, risks, and recommendations to leadership.

Skills

Analytical skills

Excel proficiency

PowerPoint proficiency

Tableau/Power BI

Project management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Business/Economics or related field

MBA preferred

Tools

Tableau

Power BI

Job description

Inspire Brands seeks a Manager, Regional Marketing and Strategy to drive a regional approach that complements national plans, turning market insights into business cases and measurable programs. You will work with Marketing, Operations and Data & Analytics to execute in-market initiatives and track outcomes.

The role requires strong analytical skills, 5+ years in marketing/analytics, and experience with regional or multi-market programs. Travel 10-15% is expected.