Regional Growth Marketing & Strategy Lead

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

Inspire Brands, Inc. seeks a Manager, Regional Marketing and Strategy to drive a regional approach aligned with national plans. You will turn regional insights into business cases and in-market programs, partnering with IMC, Field Marketing, Operations, BX, and Analytics to measure impact.

The role requires strong analytical skills, Excel/PowerPoint proficiency, and experience designing regional tests. Travel 10–15% to regional markets is expected.

Qualifications

• 4 Year Degree in Marketing, Business, Economics or related field (MBA Preferred).
• 5+ Years of experience in marketing, strategy, analytics, or related field.
• 2+ years of experience in QSR, retail, or hospitality preferred, regional/local marketing.
• Strong analytical skills with data interpretation and business case building.
• Experience designing and reading in-market tests (test/control, incrementality).
• Advanced proficiency in Excel (pivot tables, SUMIFS, INDEX/MATCH) and PowerPoint (executive storytelling).
• Experience using Tableau, Power BI, or similar analytics platforms for self-serve data analysis.
• Project management experience with multiple initiatives and timelines.

Responsibilities

• Analyze regional market data to identify growth opportunities and build size-of-prize estimates and business cases.
• Develop and execute regional marketing plans with key stakeholders, managing timelines and deliverables.
• Design and manage in-market tests with clear objectives, KPIs, and performance reads.
• Track KPIs and build dashboards and evaluations to inform future plans.
• Collaborate with Data & Analytics and Consumer Insights to translate trends into recommendations.
• Create presentations communicating strategy, progress, risks, and recommendations to leadership.

Skills

Analytical skills

Cross-functional collaboration

Executive storytelling

Project management

Communication skills

Education

Bachelor's degree in Marketing/related

MBA preferred

Tools

Excel

PowerPoint

Tableau

Power BI

Job description

Inspire Brands, Inc. seeks a Manager, Regional Marketing and Strategy to drive a regional approach aligned with national plans. You will turn regional insights into business cases and in-market programs, partnering with IMC, Field Marketing, Operations, BX, and Analytics to measure impact.

The role requires strong analytical skills, Excel/PowerPoint proficiency, and experience designing regional tests. Travel 10–15% to regional markets is expected.