Remote Regional Marketing Planning & Forecasting Lead

Wrench Group; Atlanta (GA); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Market value pay

Unlimited PTO

Health insurance

Vision insurance

Dental insurance

401K match

Life Insurance

Disability insurance

FSA/EAP

Job summary

Wrench Group is seeking a Regional Marketing Planning Manager to own the integrated marketing plan for a regional cluster of 6–8 local brands. You will forecast leads, optimize investments, and align local and enterprise teams around a coordinated plan.

You will analyze market conditions, manage campaigns and calendars, and partner with Finance, Analytics and Operations to drive revenue opportunities and measurable results. This role is remote and requires working across multiple markets.

Qualifications

• Bachelor’s degree in marketing, business, finance, analytics or a related field, or an equivalent combination of education and relevant experience.
• 4+ years of experience in marketing planning, integrated marketing, marketing operations, demand planning, forecasting, analytics, Finance or a related field.
• Strong Excel and data-management skills; comfortable working with large datasets, assumptions, budgets and performance reports.
• Experience leading a planning process or cross-functional workstream, even without direct authority.
• Experience in home services or another multi-location, franchise, retail, hospitality or healthcare business.
• Lead-generation, performance-marketing, media-planning or seasonal-demand experience.
• CRM, marketing analytics, business-intelligence or budgeting platforms.

Responsibilities

• Build and maintain lead forecasts by market, trade, service line and month in partnership with Growth & Performance, Finance and Operations.
• Analyze customer behavior, competitive activity, weather and local operating conditions in partnership with market leaders and Analytics.
• Develop and maintain annual, quarterly and monthly integrated marketing plans. Support budget development and recommend investments across channels, campaigns, seasons and service lines.
• Manage the regional marketing planning calendar across seasonal campaigns, media, creative, CRM, local events, sponsorships, websites and brand initiatives.
• Monitor planned versus actual marketing spend, forecast accuracy, campaign readiness and plan execution; prepare dashboards and materials for reviews.

Skills

Marketing planning

Lead forecasting

Budgeting

Excel

Data analysis

Cross-functional coordination

Communication

Strategic thinking

Project management

Multi-brand experience

Education

Bachelor’s degree in marketing, business, analytics or related field

Tools

CRM systems

Marketing analytics

BI tools

Forecasting software

Job description

Wrench Group is seeking a Regional Marketing Planning Manager to own the integrated marketing plan for a regional cluster of 6–8 local brands. You will forecast leads, optimize investments, and align local and enterprise teams around a coordinated plan.

You will analyze market conditions, manage campaigns and calendars, and partner with Finance, Analytics and Operations to drive revenue opportunities and measurable results. This role is remote and requires working across multiple markets.