Remote Programmatic Media Buyer DSP & Optimization Pro

Gray Media, Inc.; Atlanta (GA); Remote; USD 44,000 - 55,000; Full time

Benefits offered by this job

Medical, Dental and Vision

HSA with company contributions

401(k) Plan

Paid parental leave

Life and disability benefits

Relocation PTO

Employee Assistance Program

Job summary

Gray Media Group is seeking a Programmatic Media Buyer to help drive digital revenue growth through programmatic buying. This remote role focuses on audience targeting, real-time bidding management, and client reporting, supporting Gray Digital Media’s campaigns.

The ideal candidate has 3–5 years buy-side programmatic experience, hands-on DSP work, and strong analytical skills. Join a fast-paced team delivering campaign optimization and cross-functional collaboration with sales and Ad Ops.

Qualifications

• 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
• Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc)
• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
• Data visualization and first-party data activation experience.
• Team Player
• Thrives in a high-volume, fast-paced environment
• Ability to meet multiple deadlines in a deadline-driven environment
• Handles change easily.

Responsibilities

• Monitor pacing and performance for assigned markets to meet KPIs.
• Suggest optimization and budget strategies based on KPIs.
• Manage programmatic build/QA/Comments queue across queues, prioritizing Premier clients.
• Help with all stages of queues and builds when needed.
• Contribute to training documents and new hire trainings for Ad Ops and Sales.

Skills

Team Player

Fast-paced environment

Deadline-driven

Adaptable to change

Tools

The Trade Desk

Google Analytics

Google Tag Manager

Excel

Job description

Gray Media Group is seeking a Programmatic Media Buyer to help drive digital revenue growth through programmatic buying. This remote role focuses on audience targeting, real-time bidding management, and client reporting, supporting Gray Digital Media’s campaigns.

The ideal candidate has 3–5 years buy-side programmatic experience, hands-on DSP work, and strong analytical skills. Join a fast-paced team delivering campaign optimization and cross-functional collaboration with sales and Ad Ops.