Remote Programmatic Media Buyer — DSP & Analytics Lead

GRAY MEDIA; Atlanta (GA); Remoto; USD 44.000 - 55.000; Tempo pieno

Descrizione del lavoro

Gray Media (Remote) seeks aProgrammatic Media Buyer-Setup to support digital revenue growth through programmatic buying and client delivery. The role focuses on audience targeting, real-time bidding budgets, and campaign reporting in a fast-paced environment.

The candidate will work with DSPs, optimize for KPIs, and collaborate with Ad Ops and Sales teams while maintaining strong internal and client communications. This is a fully remote position with standard business hours.

Competenze

• 3-5 years of buy-side programmatic digital marketing experience.
• Advanced Excel skills: pivot tables, VLOOKUP, INDEX MATCH.
• Experience with Google Analytics, pixel creation, and GTM.
• Data visualization and first-party data activation experience.
• Strong teamwork and ability to meet deadlines.

Mansioni

• Monitor and optimize programmatic campaigns across DSPs.
• Manage real-time bidding budgets and pacing in markets.
• Provide insights via internal reporting and dashboards.
• Support Premier clients and assist queue builds.
• Collaborate with Ad Ops and Sales teams.
• Document training materials and participate in meetings.

Conoscenze

Programmatic buy-side

Excel (Pivot Tables)

Google Analytics

Google Tag Manager

Data visualization

First-party data activation

Team player

Deadline-driven

Strumenti

Google Tag Manager

Google Analytics

Descrizione del lavoro

Gray Media (Remote) seeks aProgrammatic Media Buyer-Setup to support digital revenue growth through programmatic buying and client delivery. The role focuses on audience targeting, real-time bidding budgets, and campaign reporting in a fast-paced environment.

The candidate will work with DSPs, optimize for KPIs, and collaborate with Ad Ops and Sales teams while maintaining strong internal and client communications. This is a fully remote position with standard business hours.