PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) - GDM (GRAY MEDIA GROUP)

GRAY MEDIA; Atlanta (GA); Remote; USD 44,000 - 55,000; Full time

Job summary

Gray Media (Remote) seeks aProgrammatic Media Buyer-Setup to support digital revenue growth through programmatic buying and client delivery. The role focuses on audience targeting, real-time bidding budgets, and campaign reporting in a fast-paced environment.

The candidate will work with DSPs, optimize for KPIs, and collaborate with Ad Ops and Sales teams while maintaining strong internal and client communications. This is a fully remote position with standard business hours.

Qualifications

• 3-5 years of buy-side programmatic digital marketing experience.
• Advanced Excel skills: pivot tables, VLOOKUP, INDEX MATCH.
• Experience with Google Analytics, pixel creation, and GTM.
• Data visualization and first-party data activation experience.
• Strong teamwork and ability to meet deadlines.

Responsibilities

• Monitor and optimize programmatic campaigns across DSPs.
• Manage real-time bidding budgets and pacing in markets.
• Provide insights via internal reporting and dashboards.
• Support Premier clients and assist queue builds.
• Collaborate with Ad Ops and Sales teams.
• Document training materials and participate in meetings.

Skills

Programmatic buy-side

Excel (Pivot Tables)

Google Analytics

Google Tag Manager

Data visualization

First-party data activation

Team player

Deadline-driven

Tools

Google Tag Manager

Google Analytics

Job description

PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) - GDM (GRAY MEDIA GROUP)

Job Category: Sales

Requisition Number: PROGR016677

• Posted : September 21, 2026
• Full-Time
• Remote

Locations

Showing 1 location

Atlanta, GA 30319, USA

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$43,888 - $55,000/yr.

Shift and Schedule:

Mon. - Fri. (9:00 - 6:00 pm)

Job Type:

Full-Time

_______________________

Job Summary/Description:

The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and supporting Gray Digital Media's client expectations. The role will focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight on digital campaign reporting. This is a remote position.

Duties/Responsibilities include (but are not limited to):

• Displays advanced knowledge of DSP platforms and features. TTD experience preferred.
• Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements.
• Suggest optimization and budget strategies according to key performance indicators and internal reporting.
• Constantly monitor and manage programmatic build/revision/QA/Comments queue. While prioritizing Premier clients, expected to help with all stages of queues, including builds when needed.
• Expected to have minimal errors on basic build setups.
• Helps team members with troubleshooting and communication.
• Actively participates in team meetings and Slack conversations.
• Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
• Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.
• Other Duties as assigned.

Qualifications/Requirements:

• 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
• Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc)
• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
• Data visualization and first-party data activation experience.
• Team Player
• Thrives in a high-volume, fast-paced environment
• Ability to meet multiple deadlines in a deadline-driven environment
• Handles change easily.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.