Remote Programmatic Media Buyer — Data-Driven Growth

Gray Media; Atlanta (GA); On-site; USD 44,000 - 55,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

HSA contributions

Parental leave

Job summary

Gray Media is seeking a Digital Programmatic Media Buyer to support digital revenue growth through programmatic buying and analytics. The role focuses on targeting audiences, managing large real-time budgets, and providing campaign reporting insights.

This remote position works with the Gray Digital Media team across multiple markets. Ideal candidates have 3–5 years in buy-side programmatic digital marketing, strong Excel skills, and experience with Google Analytics, GTM, and pixel deployment.

Qualifications

• 3-5 years in buy-side programmatic digital marketing.
• Excel power user (pivot tables, VLOOKUP, INDEX MATCH).
• Experience with Google Analytics, pixels, and Google Tag Manager.
• Data visualization and first-party data activation experience.
• Team Player and thrives in a high-volume, fast-paced environment.

Responsibilities

• Displays advanced knowledge of DSP platforms; TTD experience preferred.
• Monitor pacing and performance for campaigns across markets.
• Suggest optimization and budget strategies based on KPIs and internal reports.
• Manage programmatic build/QA/Comments queue; assist with queue stages.
• Help with troubleshooting and cross-team communication.
• Contribute to training documents for Ad Ops and Sales teams.

Skills

Team Player

High-volume fast-paced

Deadline-driven

Adaptability

Tools

Google Analytics

Google Tag Manager

Pixels

Job description

Gray Media is seeking a Digital Programmatic Media Buyer to support digital revenue growth through programmatic buying and analytics. The role focuses on targeting audiences, managing large real-time budgets, and providing campaign reporting insights.

This remote position works with the Gray Digital Media team across multiple markets. Ideal candidates have 3–5 years in buy-side programmatic digital marketing, strong Excel skills, and experience with Google Analytics, GTM, and pixel deployment.