Remote Product Marketing Manager, Passwordless & MFA

Imprivata; United States; Remote; USD 133,848 - 149,100; Full time

Job summary

Imprivata, a leader in unified access and security management, seeks a Product Marketing Manager for the United States remote role. You will own marketing strategy for modern MFA, passwordless access, and intelligent identity solutions, translating complex tech into clear market messaging for CISOs and enterprise buyers.

You will drive GTM plans, create sales enablement, and partner with product, sales, and analytics teams to shape campaigns and field readiness, influencing adoption and revenue

Qualifications

• Bachelor's degree or higher in marketing, business, communications, technology, cybersecurity, healthcare administration, or related field.
• 5+ years of experience in product marketing, solution marketing, cybersecurity marketing, identity and access management, enterprise software, or related B2B technology roles.
• Experience marketing technical products to enterprise buyers, ideally in identity and access management, cybersecurity, authentication, Zero Trust, or mission-critical technology markets.
• Strong understanding of the CISO audience and how to message to CIO, IT, IAM, clinical and enterprise stakeholders.
• Familiarity with modern authentication and identity security concepts (MFA, passwordless, adaptive auth, passkeys, biometrics, risk-based access, Zero Trust).
• Proven ability to develop differentiated positioning, messaging, sales plays, and customer-facing value propositions.
• Excellent written, verbal, and presentation skills with the ability to simplify complex topics for technical and non-technical audiences.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for Imprivata's MFA, passwordless, adaptive access, identity verification, and intelligent access solutions.
• Develop compelling value propositions and narratives for CISOs and enterprise buyers, aligning with identity security, Zero Trust, risk reduction, and workforce productivity.
• Lead GTM planning and execution for product launches and major releases, including audience segmentation, messaging, sales plays, enablement, and activation.
• Create and deliver sales enablement resources such as presentations, battlecards, competitive positioning, FAQs, and value messaging.
• Engage with customers, prospects, partners, analysts, and field teams to gather insights and inform product strategy and GTM priorities.
• Partner cross-functionally to align product strategy, roadmap priorities, campaigns, and field readiness.
• Measure GTM effectiveness through launch readiness, sales adoption, content utilization, pipeline influence, and market trends.

Skills

Product marketing

Cybersecurity marketing

IAM / Identity access

Zero Trust

Executive communication

Education

Bachelor's degree

Job description

Imprivata, a leader in unified access and security management, seeks a Product Marketing Manager for the United States remote role. You will own marketing strategy for modern MFA, passwordless access, and intelligent identity solutions, translating complex tech into clear market messaging for CISOs and enterprise buyers.

You will drive GTM plans, create sales enablement, and partner with product, sales, and analytics teams to shape campaigns and field readiness, influencing adoption and revenue