Product Marketing Manager

Imprivata; United States; On-site; USD 133,848 - 149,100; Full time

Job summary

Imprivata, a leader in unified access and security management, seeks a Product Marketing Manager for the United States remote role. You will own marketing strategy for modern MFA, passwordless access, and intelligent identity solutions, translating complex tech into clear market messaging for CISOs and enterprise buyers.

You will drive GTM plans, create sales enablement, and partner with product, sales, and analytics teams to shape campaigns and field readiness, influencing adoption and revenue

Qualifications

• Bachelor's degree or higher in marketing, business, communications, technology, cybersecurity, healthcare administration, or related field.
• 5+ years of experience in product marketing, solution marketing, cybersecurity marketing, identity and access management, enterprise software, or related B2B technology roles.
• Experience marketing technical products to enterprise buyers, ideally in identity and access management, cybersecurity, authentication, Zero Trust, or mission-critical technology markets.
• Strong understanding of the CISO audience and how to message to CIO, IT, IAM, clinical and enterprise stakeholders.
• Familiarity with modern authentication and identity security concepts (MFA, passwordless, adaptive auth, passkeys, biometrics, risk-based access, Zero Trust).
• Proven ability to develop differentiated positioning, messaging, sales plays, and customer-facing value propositions.
• Excellent written, verbal, and presentation skills with the ability to simplify complex topics for technical and non-technical audiences.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for Imprivata's MFA, passwordless, adaptive access, identity verification, and intelligent access solutions.
• Develop compelling value propositions and narratives for CISOs and enterprise buyers, aligning with identity security, Zero Trust, risk reduction, and workforce productivity.
• Lead GTM planning and execution for product launches and major releases, including audience segmentation, messaging, sales plays, enablement, and activation.
• Create and deliver sales enablement resources such as presentations, battlecards, competitive positioning, FAQs, and value messaging.
• Engage with customers, prospects, partners, analysts, and field teams to gather insights and inform product strategy and GTM priorities.
• Partner cross-functionally to align product strategy, roadmap priorities, campaigns, and field readiness.
• Measure GTM effectiveness through launch readiness, sales adoption, content utilization, pipeline influence, and market trends.

Skills

Product marketing

Cybersecurity marketing

IAM / Identity access

Zero Trust

Executive communication

Education

Bachelor's degree

Job description

Ready to join a team that's all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task-it's a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what's possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results-for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We're committed to building an inclusive workplace where everyone feels valued and supported. If you're looking for a place to match your passion with purpose-and where every day you can make an impact-you'll find it here.

We are seeking a Product Marketing Manager to join our team. This is a remote opportunity based out of the United States.

Job Summary

The Product Marketing Manager, Modern MFA and Intelligent Access will own product marketing strategy and execution for Imprivata's advanced passwordless access capabilities, including modern MFA, passwordless authentication, adaptive access, identity verification, and intelligent access insights.

This global role will partner closely with Portfolio Product Marketing, Product Management, Sales, Sales Engineering, GTM teams, Revenue Marketing, Customer Success, and Sales Enablement to translate complex technical capabilities into clear market positioning, differentiated messaging, sales plays, launches, and field-ready enablement.

The ideal candidate is a strategic, commercially minded product marketer with strong cybersecurity and identity expertise, a deep understanding of CISO and security buyer priorities, and the ability to confidently lead executive-level and cross-functional discussions.

Duties and Responsibilities

• Own positioning, messaging, and go-to-market (GTM) strategy for Imprivata's modern multi-factor authentication (MFA), advanced passwordless access, adaptive access, identity verification, and intelligent access solutions.
• Develop compelling value propositions and narratives that translate complex technical capabilities into clear business outcomes for CISOs and enterprise buyers, aligning solutions with identity security, Zero Trust, risk reduction, operational resilience, workforce productivity, and user experience.
• Lead GTM planning and execution for product launches and major releases, including audience segmentation, messaging, sales plays, enablement, content strategy, and activation to drive market adoption.
• Create and deliver sales enablement resources, including presentations, battlecards, competitive positioning, objection handling, FAQs, and value messaging to support customer conversations and revenue growth.
• Serve as the voice of the market by engaging with customers, prospects, partners, analysts, and field teams to gather customer insights, competitive intelligence, win/loss feedback, and market trends that inform product strategy and GTM priorities.
• Partner cross-functionally with Product Management, Revenue Marketing, Sales, Sales Engineering, Customer Success, and global GTM teams to align product strategy, roadmap priorities, campaigns, and field readiness.
• Measure and communicate GTM effectiveness through launch readiness, sales adoption, content utilization, pipeline influence, competitive insights, and other performance metrics, while maintaining expertise in identity and access management (IAM), MFA, passwordless authentication, adaptive access, Zero Trust, and identity security trends.
• Other duties as assigned and required

Required Qualifications

• Bachelor's degree in marketing, business, communications, technology, cybersecurity, healthcare administration, or related field preferred.
• 5+ years of experience in product marketing, solution marketing, cybersecurity marketing, identity and access management, enterprise software, or related B2B technology roles.
• Experience marketing technical products to enterprise buyers, ideally in identity and access management, cybersecurity, authentication, Zero Trust, or other mission-critical technology markets.
• Strong understanding of the CISO audience, with the ability to message effectively to CIO, IT, IAM, clinical, operational, and other enterprise stakeholders.
• Familiarity with modern authentication and identity security concepts, including MFA, passwordless authentication, adaptive authentication, passkeys, biometrics, identity verification, risk-based access, Zero Trust, or identity threat detection and response.
• Proven ability to develop differentiated positioning, messaging, sales plays, competitive positioning, and customer-facing value propositions.
• Excellent written, verbal, and presentation skills, with strong executive presence and the ability to simplify complex topics for technical and non-technical audiences.
• Strong business acumen, ownership, and judgment, with the ability to connect product capabilities to buyer priorities, customer value, and business outcomes.

This position offers a total compensation range of $133,848 to $149,100 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata's benefit offerings can be found here. This range represents the high and low end of Imprivata's compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate's location, skills, experience, and qualifications.

At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!

Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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