Senior PPC Growth Strategist (Remote)

Blacksmith-Agency-1; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its Marketing division and seeks an Account Strategist to own strategy and paid media execution across Google Ads, Meta and Microsoft Ads for a portfolio of clients. You will lead client strategy, join sales calls, manage campaigns, audit performance, and deliver measurable outcomes, blending strategic ownership with hands-on optimization in a senior, remote-capable role.

You will collaborate with distributed teams, drive growth roadmaps, and ensure campaigns meet

Qualifications

• 5+ years hands-on Google Ads campaign management with demonstrated results (CTR, CPL, ROAS).
• 4 to 7 years of experience in PPC, SEO or multi-channel full-funnel strategy, including paid and organic channels.
• Proficient in Google Ads Editor, Google Keyword Planner, GA4 and Google Search Console.
• Strong understanding of campaign structure, bidding strategy, optimization and ROI tracking.
• Ability to create and articulate strategic recommendations to clients and AEs.
• Demonstrated ability to oversee execution teams and manage deliverable quality.
• Strong analytical skills and the ability to diagnose performance issues quickly.
• Excellent communication and collaboration skills in a remote team environment.

Responsibilities

• Lead strategy for all PPC clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for clients.
• Plan, launch and manage paid search campaigns in Google Ads across multiple client accounts, including search, display, remarketing and Performance Max structures.
• Conduct keyword research, audience targeting and write and edit ad copy.
• Set up conversion tracking and ensure attribution accuracy via GA4, GTM and CRM integrations.
• Monitor daily spend and pacing to keep campaigns within budget while hitting CPA and CPL goals.
• Identify and manage negative keywords to improve efficiency.
• Manage additional paid channels as needed, including Meta Ads, LinkedIn Ads and Microsoft Ads.
• Own client performance across Google Ads, Meta, Microsoft and organic search channels.
• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Ensure KPI tracking, conversion attribution and analytics accuracy across every account.
• Provide weekly direction and QA for campaign optimizations and deliverables from specialists and contractors.
• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
• Prepare monthly and quarterly performance reports with clear takeaways and next-step recommendations.
• Present performance summaries directly to clients.
• Oversee reporting accuracy and insights delivered by the PM or specialists.

Skills

Google Ads management

PPC strategy

Analytics & attribution

Remote collaboration

Campaign optimization

Tools

Google Ads Editor

Google Keyword Planner

GA4

Google Search Console

Job description

Blacksmith Agency is scaling its Marketing division and seeks an Account Strategist to own strategy and paid media execution across Google Ads, Meta and Microsoft Ads for a portfolio of clients. You will lead client strategy, join sales calls, manage campaigns, audit performance, and deliver measurable outcomes, blending strategic ownership with hands-on optimization in a senior, remote-capable role.

You will collaborate with distributed teams, drive growth roadmaps, and ensure campaigns meet