Remote PPC Specialist

Coalition Technologies; California City (CA); Remote; USD 23,000 - 48,000; Full time

Benefits offered by this job

Remote-friendly culture

Global team

Job summary

Coalition Technologies is a fully remote company seeking a detail-oriented and analytical Remote PPC / SEM Specialist to support paid search campaigns across Google, Bing, and Facebook, plus keyword research, setup, optimization, reporting, and ROI analysis for client accounts.

The role collaborates with the Google Ads Manager and SEO teams to align strategies with client budgets and goals, with responsibilities ranging from keyword research and ad copy to A/B testing, performance reviews, and

Qualifications

• Experience managing SEM or PPC campaigns.
• Proficient with Google Ads Editor and Bing Ads Editor.
• Experience with Google Keyword Planner or similar tools.
• Ability to select KPIs, measure performance, and report results.
• Experience handling large Google Ads datasets in Excel (VLOOKUP/VBA).
• Passion for marketing, advertising, and content development.
• Strong time management and analytical skills.
• Able to work in a diverse, remote environment.
• Interest in startup-style growth.

Responsibilities

• Conduct keyword research and write ad copy.
• Structure campaigns and ad groups; set campaign defaults.
• Work with large Google Ads datasets in Excel.
• Upload data and ads using Google Ads Editor.
• Create, analyze, and optimize Google Ads and Bing Ads campaigns.
• Optimize campaigns to drive targeted traffic and ROI.
• Collaborate with Google Ads Manager, SEO team, and stakeholders.
• Monitor campaign performance with reporting tools.
• Analyze metrics and provide performance improvement recommendations.
• Conduct A/B testing on ads and landing pages.
• Stay current with Google/Bing Ads updates and best practices.
• Complete Google Ads Certification if not already obtained.

Skills

Analytical skills

Time management

Research abilities

Remote work adaptation

Tools

Google Ads Editor

Bing Ads Editor

Google Keyword Planner

Excel (VLOOKUP/VBA)

Job description

Coalition Technologies is seeking a detail-oriented and analytical **Remote PPC / SEM Specialist** to support paid search, Google Ads, Bing Ads, Facebook Ads, keyword research, campaign setup, campaign optimization, reporting, and performance analysis for client accounts. This role is ideal for someone with experience **managing PPC campaigns, working with large data sets, and using performance metrics to improve ROI.**

As a PPC / SEM Specialist, you will help create, analyze, and optimize paid advertising campaigns across multiple industries. You will work closely with the Google Ads Manager, SEO team, and other stakeholders to ensure paid search strategies align with each client’s brand, budget, and marketing goals.

As a PPC / SEM Specialist, your duties will include:

• Conducting keyword research and writing ad copy
• Structuring campaigns and ad groups and determining the best campaign settings
• Working with large Google Ads data sets in Excel
• Uploading data and ad content using Google Ads Editor
• Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries
• Optimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online stores
• Helping ensure a strong return on investment for each client’s marketing budget
• Consulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goals
• Monitoring campaign performance using reporting tools
• Analyzing campaign metrics and data to provide recommendations for improving performance
• Conducting A/B testing across ads and landing pages
• Reviewing traffic in Google Ads
• Working on Facebook Ads campaigns
• Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and paid advertising best practices
• Successfully completing Google Ads Certification if not already obtained

The ideal candidate will have:

• Minimum of 6 months of experience managing SEM or PPC campaigns
• Experience with Google Ads Editor and Bing Ads Editor
• Experience using Google Keyword Planner or other keyword research tools
• Knowledge of account KPI selection, measurement, and reportingAbility to work with large Google Ads data sets in Excel, including VLOOKUP and VBA
• Passion for marketing, advertising, and online content development
• Strong research abilities and excellent analytical skills
• Excellent time management skills and ability to meet strict deadlines
• Ability to adapt to a diverse and multicultural remote work environment
• Passion for building and growing in a startup-style environment
• Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time
• Reliable remote workstation, including a fast computer, microphone, speakers, reliable internet, and reliable power

The following experience is preferred but not required:

• One or more years of professional Google Ads experience
• Google Ads Certification
• Bing Ads experience
• Facebook paid advertising experience
• High proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp
• Experience with campaign reporting, performance analysis, and ROI optimization
• Experience with A/B testing for ads and landing pages

Coalition Technologies is a fully remote company. Our team works remotely with the support of time tracking software, structured communication, and a company culture designed to help remote team members succeed. We have supported remote team members for more than a decade and welcome qualified applicants from around the world.

For candidates located in **California, New York, Washington, and Colorado**, the starting base pay for this position ranges from **$17 to $35 per hour.** Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. For candidates outside of California, New York, Washington, and Colorado, compensation may fall outside the listed range.