PPC Analyst at Coalition Technologies Louisiana

Coalition Technologies; Louisiana (MO); On-site; USD 20,664 - 48,216; Full time

Job summary

Coalition Technologies is hiring a PPC Analyst in Louisiana to manage and optimize SEM/PPC campaigns effectively. Candidates should have at least 6 months of experience and proficiency in tools like Google Ads Editor and Microsoft Excel. Responsibilities include conducting keyword research, creating ad content, and analyzing campaign performance for multiple clients. A passion for marketing and strong analytical skills are key. Starting pay ranges between $15 - $35 per hour depending on experience and location.

Qualifications

• Minimum of 6 months experience managing SEM/PPC campaigns.
• Experience using the Keyword Planner Tool or other keyword research tools.
• Strong ability to analyze campaign metrics and provide insights.

Responsibilities

• Conduct keyword research and write copy for ads.
• Structure campaigns and ad groups to optimize performance.
• Monitor and analyze campaign performance using reporting tools.

Skills

Google Ads experience

PPC campaign management

Keyword research tools

Bing Ads experience

Analytical skills

Microsoft Excel

Time management

Tools

Google Ads Editor

Bing Ads Editor

Excel

Job description

PPC Analyst job at Coalition Technologies. Louisiana.

You Should Have

• A minimum of 6 months experience managing SEM / PPC campaigns.
• Experience with the Google Ads Editor and Bing Ads Editor.
• Experience using the Keyword Planner Tool, or other keyword research tools.
• One or more years of professional Google Ads experience (preferred).
• Google Ads Certification (preferred).
• Knowledge of account KPI selection, measurement and reporting.
• Bing and Facebook paid advertising experience (preferred).
• Ability to manipulate large Google Ads data sets in Excel with vlookup/VBA.
• Passion for marketing, advertising, and online content development.
• Strong research abilities with excellent analytical skills.
• Excellent time management skills and the ability to meet strict deadlines.
• A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred).
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
• The ability to adapt in a diverse and multicultural environment.
• Passion to build a startup.
• A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

Your Duties

• Conducting keyword research and writing copy for ads.
• Structuring campaigns and ad groups and determining the best settings.
• Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor tool.
• Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries.
• Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget.
• Regularly consulting with the Google Ads Manager, SEO team and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals.
• Monitoring the success of campaigns using various reporting tools.
• Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager.
• Conducting AB testing across ads and landing pages.
• Reviewing traffic in Google Ads.
• Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices.
• Working on Facebook Ads.
• Successfully completing Google Ads Certification if not already obtained.

California, New York, Washington, and Colorado: starting base pay for this position ranges between $15 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges.