Remote PPC & Digital Marketing Strategist

THE CENTER FOR PROFESSIONAL EDUCATION, INC.; Broomall (PA); A distancia; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work from home options

Descripción de la vacante

THE CENTER FOR PROFESSIONAL EDUCATION, INC. is seeking a results-driven PPC & Digital Marketing Coordinator to manage paid advertising programs across Google, Microsoft, Meta, and LinkedIn.

You will build, launch, and optimize campaigns to drive profitable customer acquisition and revenue growth while collaborating with internal teams on strategy and seasonal promotions. The ideal candidate has at least 5 years of hands-on digital marketing experience in an e-commerce or service operation, with

Formación

• At least 5 years of hands-on digital marketing experience in e-commerce or service operations.
• Bachelor's degree in marketing or business preferred.
• Experience managing Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.

Responsabilidades

• Manage and optimize paid media campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Own full-funnel paid strategy including campaign planning, buildout, testing, and scaling.
• Perform keyword research, audience targeting, bidding, and budget pacing.
• Align landing pages and improve conversion rate.
• Monitor ROAS, CPA, conversion rate, and revenue; manage lead quality and purchase volume.
• Evaluate profitability and reallocate spend across platforms and product categories.
• Create and maintain dashboards with weekly and monthly performance insights.
• Ensure accurate conversion tracking using GA4, GTM, and platform tools; troubleshoot tracking issues.

Conocimientos

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Campaign planning

Keyword research

Bidding strategy

Budget optimization

GA4

Google Tag Manager

Conversion tracking

Analytics

Educación

Bachelor's degree in marketing/business

Descripción del empleo

THE CENTER FOR PROFESSIONAL EDUCATION, INC. is seeking a results-driven PPC & Digital Marketing Coordinator to manage paid advertising programs across Google, Microsoft, Meta, and LinkedIn.

You will build, launch, and optimize campaigns to drive profitable customer acquisition and revenue growth while collaborating with internal teams on strategy and seasonal promotions. The ideal candidate has at least 5 years of hands-on digital marketing experience in an e-commerce or service operation, with