PPC & Digital Marketing Coordinator — Growth & ROAS Focus

THE CENTER FOR PROFESSIONAL EDUCATION, INC.; Broomall (PA); On-site; USD 65,000 - 90,000; Full time

Job summary

The Center for Professional Education, Inc. is seeking a results-driven PPC & Digital Marketing Coordinator to manage and optimize paid advertising across major platforms.

You will own campaigns from planning to execution, focusing on profitable customer acquisition and revenue growth. The ideal candidate has at least 5 years of hands-on digital marketing experience and a bachelor's degree in marketing or business.

Qualifications

• At least 5 years of hands-on digital marketing experience.
• Strong measurement, conversion tracking, and budget optimization skills.
• Experience with e-commerce or service operations is preferred.

Responsibilities

• Manage and optimize paid media campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Own full-funnel paid strategy including planning, buildout, testing, and scaling.
• Conduct keyword research, audience targeting, bidding, and budget pacing.
• Monitor ROAS, CPA, conversion rate, and revenue; adjust campaigns.
• Create reporting dashboards and insights with weekly/monthly summaries.
• Ensure proper conversion tracking and analytics integrity using GA4, GTM, and platform tools.

Skills

Paid media management

Google Ads

Microsoft Advertising

Meta Ads

LinkedIn Ads

Budget optimization

Campaign analytics

Education

Bachelor's degree in marketing/business

Job description

The Center for Professional Education, Inc. is seeking a results-driven PPC & Digital Marketing Coordinator to manage and optimize paid advertising across major platforms.

You will own campaigns from planning to execution, focusing on profitable customer acquisition and revenue growth. The ideal candidate has at least 5 years of hands-on digital marketing experience and a bachelor's degree in marketing or business.