PPC Digital Marketing Coordinator

THE CENTER FOR PROFESSIONAL EDUCATION, INC.; Broomall (PA); On-site; USD 65,000 - 90,000; Full time

Job summary

The Center for Professional Education, Inc. is seeking a results-driven PPC & Digital Marketing Coordinator to manage and optimize paid advertising across major platforms.

You will own campaigns from planning to execution, focusing on profitable customer acquisition and revenue growth. The ideal candidate has at least 5 years of hands-on digital marketing experience and a bachelor's degree in marketing or business.

Qualifications

• At least 5 years of hands-on digital marketing experience.
• Strong measurement, conversion tracking, and budget optimization skills.
• Experience with e-commerce or service operations is preferred.

Responsibilities

• Manage and optimize paid media campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Own full-funnel paid strategy including planning, buildout, testing, and scaling.
• Conduct keyword research, audience targeting, bidding, and budget pacing.
• Monitor ROAS, CPA, conversion rate, and revenue; adjust campaigns.
• Create reporting dashboards and insights with weekly/monthly summaries.
• Ensure proper conversion tracking and analytics integrity using GA4, GTM, and platform tools.

Skills

Paid media management

Google Ads

Microsoft Advertising

Meta Ads

LinkedIn Ads

Budget optimization

Campaign analytics

Education

Bachelor's degree in marketing/business

Job description

Job Description

Job Description

Company Overview We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long-standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self-study.

About the role CPE Inc. is seeking a results-driven PPC & Digital Marketing Coordinator **** to manage and optimize our paid advertising programs across key platforms. This role is responsible for building, launching, and continuously improving campaigns that drive profitable customer acquisition and revenue growth. The ideal candidate can confidently manage Google Ads, Microsoft Ads (Bing), Meta (Facebook/Instagram), and LinkedIn, with a strong understanding of performance measurement, conversion tracking, and budget optimization. This role will work closely with internal stakeholders to ensure ad strategy aligns with business goals, promotional priorities, and seasonal campaign planning.

Education and/or Experience The ideal candidate will have at least 5 years of hands-on digital marketing experience on an e-commerce or service operation. Bachelor's degree in marketing/business preferred.

Key Responsibilities

• -Manage and optimize paid media campaigns across:
  • Google Ads (Search, PMax, and Display as applicable)
  • Microsoft Advertising
  • Meta Ads
  • LinkedIn Ads
• -Own full-funnel paid strategy including:
  • Campaign planning, buildout, testing, and scaling
  • Keyword research, audience targeting, bidding strategy, and budget pacing
  • Landing page alignment and conversion rate improvement recommendations
• -Monitor performance daily/weekly and make adjustments to improve:
  • ROAS, CPA, conversion rate, and revenue
  • Lead quality and purchase volume (where applicable)
• -Evaluate profitability and shift spend across platforms, campaigns, and product categories based on performance
• -Create and maintain reporting dashboards and insights, including:
  • Weekly and monthly performance summaries
  • Key findings, trends, and optimization recommendations
• -Ensure proper conversion tracking and analytics integrity using:
  • GA4 and Google Tag Manager
  • Platform conversion tracking
  • Troubleshooting tracking issues and discrepancies

Salary will be determined based upon the candidate's background and experience.