Coordinador de PPC y Marketing Digital

THE CENTER FOR PROFESSIONAL EDUCATION, INC.; Broomall (PA); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible work from home options

Job summary

THE CENTER FOR PROFESSIONAL EDUCATION, INC. is seeking a results-driven PPC & Digital Marketing Coordinator to manage paid advertising programs across Google, Microsoft, Meta, and LinkedIn.

You will build, launch, and optimize campaigns to drive profitable customer acquisition and revenue growth while collaborating with internal teams on strategy and seasonal promotions. The ideal candidate has at least 5 years of hands-on digital marketing experience in an e-commerce or service operation, with

Qualifications

• At least 5 years of hands-on digital marketing experience in e-commerce or service operations.
• Bachelor's degree in marketing or business preferred.
• Experience managing Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.

Responsibilities

• Manage and optimize paid media campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Own full-funnel paid strategy including campaign planning, buildout, testing, and scaling.
• Perform keyword research, audience targeting, bidding, and budget pacing.
• Align landing pages and improve conversion rate.
• Monitor ROAS, CPA, conversion rate, and revenue; manage lead quality and purchase volume.
• Evaluate profitability and reallocate spend across platforms and product categories.
• Create and maintain dashboards with weekly and monthly performance insights.
• Ensure accurate conversion tracking using GA4, GTM, and platform tools; troubleshoot tracking issues.

Skills

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Campaign planning

Keyword research

Bidding strategy

Budget optimization

GA4

Google Tag Manager

Conversion tracking

Analytics

Education

Bachelor's degree in marketing/business

Job description

Company Overview

We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long-standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self-study.

About the role

CPE Inc. is seeking a results-driven PPC & Digital Marketing Coordinatorto manage and optimize our paid advertising programs across key platforms. This role is responsible for building, launching, and continuously improving campaigns that drive profitable customer acquisition and revenue growth. The ideal candidate can confidently manage Google Ads, Microsoft Ads (Bing), Meta (Facebook/Instagram), and LinkedIn, with a strong understanding of performance measurement, conversion tracking, and budget optimization. This role will work closely with internal stakeholders to ensure ad strategy aligns with business goals, promotional priorities, and seasonal campaign planning.

Education and/or Experience

The ideal candidate will have at least 5 years of hands-on digital marketing experience on an e-commerce or service operation. Bachelor's degree in marketing/business preferred.

Key Responsibilities

• Manage and optimize paid media campaigns across:
  • Google Ads (Search, PMax, and Display as applicable)
  • Microsoft Advertising
  • Meta Ads
  • LinkedIn Ads
• Own full-funnel paid strategy including:
  • Campaign planning, buildout, testing, and scaling
  • Keyword research, audience targeting, bidding strategy, and budget pacing
  • Landing page alignment and conversion rate improvement recommendations
• Monitor performance daily/weekly and make adjustments to improve:
  • ROAS, CPA, conversion rate, and revenue
  • Lead quality and purchase volume (where applicable)
• Evaluate profitability and shift spend across platforms, campaigns, and product categories based on performance.
• Create and maintain reporting dashboards and insights, including:
  • Weekly and monthly performance summaries
  • Key findings, trends, and optimization recommendations
• Ensure proper conversion tracking and analytics integrity using:
  • GA4 and Google Tag Manager
  • Platform conversion tracking
  • Troubleshooting tracking issues and discrepancies

Salary will be determined based upon the candidate's background and experience.

Flexible work from home options available.