Remote Performance Marketing Lead (Meta & VSL)

Clients Blackbox, Inc.; Tampa (FL); Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across Meta advertising, strategy, copy testing, and reporting.

You will manage a portfolio of accounts end-to-end: lead client calls, translate data into actionable recommendations, write direct-response copy and VSL scripts, and develop testing strategies to optimize funnel performance. This is a hands-on, senior role reporting to the Associate Director of Operations.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong copywriting skills for direct-response ads and video scripts.
• Experience with conversion tracking, pixels, and marketing automation.
• Ability to translate data into clear, strategic recommendations and reports.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls on performance, strategy, testing priorities and next steps.
• Prepare and send bi-weekly performance reports ahead of scheduled calls.
• Translate performance data into actionable recommendations and decisions.
• Build strong client relationships to support retention, renewals, and referrals.
• Set up and optimize Meta campaigns focused on lead generation and appointments.
• Configure tracking, calendars, and lead-routing workflows; troubleshoot issues.
• Develop testing strategies across audiences, offers, messaging, and campaigns.

Skills

Client strategy

Strategic leadership

Copywriting

Analytics

Communication

Tools

Meta Ads Manager

Facebook Pixel

Zapier

Calendly

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across Meta advertising, strategy, copy testing, and reporting.

You will manage a portfolio of accounts end-to-end: lead client calls, translate data into actionable recommendations, write direct-response copy and VSL scripts, and develop testing strategies to optimize funnel performance. This is a hands-on, senior role reporting to the Associate Director of Operations.